The Root Glass Company of Terre Haute, Indiana, created the contour bottle -- so distinctive it could be recognized in the dark. There is even a historical marker at the site of the former Root Glass Factory in Terre Haute to commemorate the Coca-Cola contour bottle's birthplace!
The original design of the contour bottle (seen here) was a bit wider than the contour bottle you know. We had to narrow it to meet the specifications of the bottling equipment. One of these prototype bottles is on display at the World of Coca-Cola in Atlanta.
Though patented in 1915, the contour bottle was introduced to the public in 1916.
U.S. readers are invited to join My Coke Rewards Beta where you can vote for your #ClassicVsModernCoke bottle preference. Just for sharing your style, we’ll instantly reward you with +3 MCR status, a great way to begin earning Coca-Cola perks.Vote now.
More on Journey
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- 5 Artists Who Will Transform How You See Coca-Cola
- Primary Color: Why Sprite Has Sported Green Since 1961