Now in its fifth year, the glossy roadshow profiles
a handful of the country’s most impressive corporate and nonprofit boards. The Directors captures each
board against a backdrop that clearly showcases its mission or brand. For
instance, the 2012 issue portrayed the McDonald’s board gathered around a
table enjoying burgers and fries, and Procter & Gamble’s board members were
pictured holding babies in diapers. The search for the perfect scenario begins
months before the shoot itself and involves location scouts, product reviews
and extensive research. Read more about the popularity of the issue.
After a full day of moving the trucks and angling the cabs to better show the side-load compartments, the crew found the perfect spot. Amid laughter and last-minute maneuvers, the shoot took less than 15 minutes altogether and delivered a classic photo of leadership for the world’s most recognized brand. Take a look.