Several years ago I was able to record an interview with Bill Backer. Backer served in a variety of roles with McCann Erickson, our longtime advertising agency. He began in the mail-room but eventually graduated to songwriter, copy editor, and eventually Creative Director for the
Today I want to share excerpts from the video I recorded with Bill. He played the jingle alone on the piano at the conclusion of the interview. I really enjoyed the day I was privileged to spend with this advertising genius.
More on Journey
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years
- Step Inside the Walmart Museum in Bentonville, Arkansas
- ‘We're Treasure Hunters at Heart’: Step Back in Time With a Tour of Cracker Barrel’s Décor Warehouse