Coca-Cola is promoting the
Olympic spirit and spreading happiness across the vast Russian landscape -- by land, air and sea -- as the 35,000-mile Sochi 2014 Olympic Torch Relay enters the home stretch en
route to opening ceremonies on Feb. 7. The 123-day relay -- the longest in
Olympic history -- kicked off Oct. 7 in Moscow and has since reached the North
Pole, plunged to the depths of the world’s deepest freshwater lake, climbed to the peak of a volcano, descended to the bottom of the world's largest diamond mine and even taken its first-ever spacewalk.
A record 14,000 torchbearers will
carry the Olympic flame along the way, and the epic activation will be supported by more than
30,000 volunteers. The flame is traveling by foot, helicopter, train, boat, snowmobile, icebreaker, jet pack, horseback,
reindeer sleigh, hot-air balloon, snowboard and other alternative means of transportation.
Coca-Cola is accompanying the relay on all segments of the route, which will reach 90 percent of Russia’s
population in 83 regions. Brand ambassadors greet spectators from
Coca-Cola trucks and hand out special cheering sticks,
limited-edition Coca-Cola bottles and cans, flags and more. The inclusive relay is engaging
all Russians, including tens of thousands of teens who are coming out to cheer and
More than 2,000 of the 14,000 torchbearers
who will carry the flame across Russia were selected through a national
campaign organized by Coca-Cola, which received more than 65,000 applications
and 14 million votes.
Coca-Cola is the longest continuous
supporter of the Olympic movement, with a relationship dating back to 1928. The
company has been involved with the Olympic Torch Relay since 1992.