I attended portions of a two day meeting on mobile marketing hosted by our
The UPC or bar-code was first used on June 26, 1974 in the Marsh supermarket in Troy, Ohio. The concept of a machine readable code had been experimented with for several years and we have documentation in our files as early as 1972 when a joint committee was formed with
However, in 1976 Refresher magazine noted that over 80% of our products and packaging were identified with the now ubiquitous bar-code. It is interesting that the article on the bottom half of that same page notes that with the changes in packaging technology that the end was near for can openers. I found and scanned the photo of the can opener because I had almost forgotten what they looked like. I think the magazine predicted that one right.
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