Football’s most coveted prize began its round-the-world journey this week with a ceremonial sendoff at the iconic Christ the Redeemer statue overlooking Rio de Janeiro, Brazil.
Over the next nine months, the FIFA World Cup Trophy Tour by
The 92,000-mile tour will reach 89 countries in the run-up to the 2014 FIFA World Cup in Brazil, which starts June 12 in São Paulo. The route will include the first-ever pan-Latin America tour with events in 39 countries, as well as stops in 50 countries that have never hosted the trophy. In April, the tour will reach an estimated 1 million Brazilians on its final leg through the host nation's 27 capital cities.
“The Trophy Tour is a great opportunity to create excitement
before the matches start and to bring to life the ‘World’s Cup’ – the most
Consumers from Argentina to Vanatu can win free tickets to
the tour via
each of Brazil’s five World Cup-winning teams – Zagallo (1958), Amarildo
(1962), Rivelino (1970), Bebeto (1994) and Marcos (2002) – joined executives from FIFA and
"If you count all the footballers in the world,
and then how many who have actually laid their hands on that trophy,
you´ll realize how few there are. I was lucky enough to be one of them," Revelino told FIFA.com.
During the press event,
Coca-Cola also is partnering with Backplane to foster a global community of avid football fans at www.coca-colafansunited.com. The online platform will provide behind-the-scenes content and a forum for fans to discuss and debate the action.
Building on the inclusive and participatory nature of the "World's Cup" campaign, a just-launched ticket promotion will give fans in the host country the chance to bring 100 of their friends to a FIFA World Cup match.
"And if you don’t have 100 friends, you will when you win," Davidovich added.
Attendees also caught the debut performance of Coke’s FIFA
2014 World Cup anthem, “The World is Ours,” featuring singer David Correy and Brazilian street band Monobloco. The artists
will perform the song at select FIFA World Cup Trophy Tour events around the
Fans can visit www.fifa.com/trophytour and the official Facebook page at www.facebook.com/trophytour for upcoming FIFA World Cup Trophy Tour destinations and dates, exclusive interviews, photos and videos. Joel Robison, the tour’s official photo blogger, will live tweet from every stop at www.twitter.com/trophytour.
This is the third time FIFA and
More on Journey
- Born to Fly: Meet David Correy, the Brazilian-American Singer Behind Coke's 2014 FIFA World Cup Anthem
Infographic: FIFA World Cup Trophy Tour by
Transformational Soccer: 'Copa
Coca-ColaWiped Away My Tears'
Anthem-Worthy: TOUR Championship by
Coca-ColaTees Off to a New Sound
- Coke eSports Hosting League of Legends World Championship Viewing Parties in 300 Cinemas