This is part two of the story of Albie Louw, who made an album on the “His Master’s Voice” record label in 1969 which featured a Coke ad on the cover. Click here to read part one.
The Story of the Coca-Cola Album Cover
Mr. Louw did not know that the Coke advert was going to be featured as the cover art for “Wonderful One” when he submitted the music to the label. He recounted to me that when he received the record by post mail from the record company in Johannesburg and opened it, he was "shocked!” He had no idea what the cover image was going to be, and was surprised to see the Coke ad. He eventually dealt with it and got over it! Luckily, Mr. Louw had been a Coke fan as long as he could remember, and I asked him if he could re-live his memories of Coca-Cola growing up for our blog readers.
Albie’s Coke Stories
A few quotes sum up the memories Mr. Louw ran through about his fondest times with Coca-Cola. They include, “When we were in school, that was our favorite drink. We used to go mad for Coca-Cola. Some kids used to make an ice cream drink with it, and we thought it was quite delicious.” About later times, he said, “During the [World War II] years, it was so popular that everybody drank Coca-Cola.”
One of the highlights of my conversation with Mr. Louw was his taking a minute to play me a tune on his piano. He put me on speakerphone, and began to play – I could immediately hear the influence of one of his favorite artists, piano great Art Tatum, in his playing. In addition to Art Tatum (who I also enjoy), Mr. Louw notes Carmen Cavallaro, Count Basie and Peter Nero among his favorites.
Thanks so much, Mr. Louw for sharing your Coke story with our readers! Also, a special shout out to Coke Conversations blog reader Jacob Clarence, who connected us with Mr. Louw! Cheers!
More on Journey
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- 2,000 Pieces and 28 Years Later: Life-Sized Coke Puzzle Nears Completion
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- Primary Color: Why Sprite Has Sported Green Since 1961
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times