NASCAR drivers weren’t the only ones burning rubber on the Charlotte Motor Speedway over the Memorial Day weekend. For the first time in Coca-Cola 600 racing history, human feet outnumbered measurable feet as more than 8,700 people laced up their shoes to walk the 7,920 feet that make up 1.5 mile Superspeedway.
Experiencing the 24-degree banking firsthand, fans and veterans were able to see and feel the track from a perspective usually reserved for drivers. In its fourth year, the May 24th event kicked off the first of three track walks scheduled throughout the 2013 racing season. “Coca-Cola Family Track Walks are a great way to participate in some active family fun this racing season,” said Andy McMillin, vice president of Coca-Cola Trademark, Coca-Cola North America Group. “We’re excited to give fans amazing access to some of their favorite drivers and a unique vantage point from the actual track.”
Among the thousands of walkers, members of American College of Sports Medicine (ACSM) and American College of Cardiology (ACC) were all in attendance. "CardioSmart is thankful for the continued opportunity to be involved in the Coca-Cola 600 Track Walks in Charlotte," said James Jollis, MD, FACC, North Carolina Governor of the American College of Cardiology. "I've been fortunate to attend this event several times and this great partnership with Coca-Cola allows us to share with numerous individuals all of the CardioSmart tools to help them take control of their heart health. We were also able to offer nearly 150 CPR demonstrations to attendees - all around a great educational and entertaining day for all of us."
Coke Drivers Tony Stewart and Denny Hamlin, fresh off their Coca-Cola
Racing Family Road Trip, along with Darrell Wallace, Jr. set the pace for
the brisk, afternoon walk. Of course no workout would be complete without a
soundtrack. Country music stars, Trace
Adkins and Josh Thompson greeted walkers at the finish line for the iHeartRadio Coca-Cola Open For Summer
Concert. You can head behind the
scenes for concert highlights with coverage from WCOL.
Making Miles Count
Encouraging race fans to get out and make a lap around the Charlotte Motor Speedway with their favorite drivers is one of many inventive, calorie-burning activities Coke is creating. For those who couldn’t make it out to Concord, North Carolina, starting June 21st, Coke is hosting a daily, summer-long sweepstakes to inspire 3-million Americans to have fun and “Get the Ball Rolling” during North America’s hottest four months of the year—giveaways include activity trackers and soccer balls.
For race fans looking to log miles on other legendary tracks, Atlanta Motor Speedway and Chicagoland Speedway will also host track walks September 1st and 15th.