Company Donates Syrup Drums to Become Rain Barrels
Program Now Helping Conserve 60 Million Gallons of Water a Year
ATLANTA, April 18, 2012 - The
Rain barrels capture rainwater and and help reduce stormwater pollution. Sediment that travels into rivers and streams as a result of stormwater runoff can directly impact water quality. By capturing water when it rains, these rain barrels eliminate some of that runoff, reducing its impact. Water can then be saved until needed during dry periods to water plants, wash cars and for other non-drinking water needs. Not only does this reduce water usage, it also saves money.
"The fact that
To date, more than 80 organizations in the U.S. have benefitted from Coca‑Cola's rain barrel donation program. These rain barrels have replenished an estimated 100 million gallons of water since 2008.
With these 1,000 new donations,
"Rain barrels are a tangible and effective way to inspire change to preserve our water resources," said Jon Radtke, Water Resources Director for Coca‑Cola Refreshments. "Working with our local partners, we can encourage communities to save water drop by drop, barrel by barrel, and replenish a significant amount of water back into nature."
The Company's syrup drum donations for Earth Day kicked off earlier this month with local events throughout the U.S., including an art rain barrel auction to benefit charity and rain barrel-making workshops with local organizations.
Water stewardship is one of seven focus areas that make up Coca‑Cola's Live Positively® platform, the Company's commitment to making a positive difference in the world by growing business in economically, environmentally and socially sustainable ways. For more information on Live Positively, visit
More on Journey
- More Than 3 Million Liters of Water Delivered to Support Peru Flood Victims
- Water for Life: Youth-based NGO Raleigh Borneo and Coca-Cola Malaysia Provide Clean Water to Rural Communities in Sabah
- Coca-Cola MENA Scholarship Program 2017 Launches in Seven Countries
- How WWF and Coca-Cola Are Working to Save Endangered Yangtze Finless Porpoises in China
- Muhtar Kent’s Key Accomplishments as Coca-Cola CEO