By many accounts, the empowerment of women says a lot about the success of the community they live in. When women are empowered and are treated equally, society and the economy notice immediate impacts, creating a more sustainable future for all.
In 2010, The
By the end of 2016,
A large part of being successful in this endeavor is meeting women where they are to ensure they can access the benefits of the program, spanning urban and rural areas across the world. One way to achieve this is through the use of smartphones to promote e-Learning.
The app provides a curriculum with access to educational courses, financial services, entrepreneurial training and mentorship connections. Women can also share success stories with social networks and other businesses participating in the 5by20 program.
The app was first launched in Malaysia for Ramadan this year, where it was piloted for a program with Food Bazaar women operators. The 2017 program engaged 1000 women operators nationwide through the app, and also recruited 100 Bazaar Ambassadors. In addition, there were activations with local celebrities, along with social media and newspaper postings.
Many new, small retailers benefit from this technology to support their business growth. They reported during the pilot that the app had useful content for operators and was helpful in better planning for their business success. Another benefit of the 5by20 e-learning tool is to accelerate achieving our 5by20 goal, and support more women in both rural and urban locations. In Malaysia we’ve seen the first Brand Love Score (BLS) increase since Q4 2016 with our focus on community work in the month of Ramadhan.
Through these resources, The
To see more information about our progress on our 5by20 goals, check out our 2016 Sustainability Report.
More on Journey
- 2016/17 Sustainability Update
- 2016/17 Sustainability Update: Women's Economic Empowerment
- 2016/17 Sustainability Update: Women's Economic Empowerment Infographic
- Brian Smith: Strengthening Our System for Enduring Advantage
Coca-Cola's Supply Chain and Marketing Expertise is Helping Deliver a Future for People Living with HIV in Africa