Can a tweet or text message help save the polar bear's home in the Arctic? Coca-Cola and WWF think so.
The polar bear has served as a beloved icon in Coca-Cola advertising since 1922, but global warming continues to threaten their natural habitat. Despite the fact that 60 percent of the world's polar bears live in Canada, few people across the country feel a strong connection to their remotely located home in the Arctic.
To dramatically illustrate the challenges polar bears face due to the effects of climate change, Coca-Cola and WWF brought the Arctic to Canadians earlier this year. The partners built an interactive, temperature-controlled display featuring a sculpture of a polar bear mother and cub surrounded by real ice. The Coca-Cola Arctic Home visited Toronto, Montreal and Vancouver in February and March.
By committing to reduce their carbon footprint
or driving awareness of the cause -- either at the installation's touchscreen display or via video, text or Twitter -- Canadians
could lower the temperature inside the habitat and help spread the word. With each pledge, the temperature dropped by .05 degrees, keeping the polar bears on solid ice.
Take a look:
More on Journey
- The Enduring History of the Coca-Cola Polar Bear
- Coke Raises More Than $2 Million to Save the Polar Bears
- Video: Watch Coca-Cola Arctic Home Cans Roll Off the Factory Line
- Live From the Arctic: Coke's Animated Polar Bears 'Catch' the Big Game
- Coca-Cola Unites with Top Consumer Companies to Collectively Source from U.S. Women-Owned Businesses