A pair of Coca-Cola
licensed collections hit the runway recently, closing New York Fashion
Week with a new line from Marc Jacobs and opening London Fashion Week with an Ashish Gupta
collections were created through collaborations led by the Coca-Cola Worldwide
Licensing team, which has launched successful partnerships with global
fashion designers such as Jean-Charles de Castelbajac, Nigo and Arzu Kaprol. The
ubiquitous nature of the Coca-Cola brand illustrates the role – simultaneously democratic
and luxurious – it plays in pop culture.
an iconic American fashion designer known for putting a contemporary spin on
vintage designs, created a lavishly Victorian line. He selected the iconic
Arden Square logo to embellish the one hint of color in his lineup. View
the full collection.
“It was really
exciting to be part of the Marc Jacobs spring/summer 2014 collection,” says Becky
Anderson, global licensing manager, Coca-Cola.
brand is all about discovery and moments of optimism, and I feel that is
exactly what Marc did with his show.”
Ashish, a London-based fashion
designer best known for his fusion of Western and Eastern cultures, developed a
unique Coca-Cola collection that mixes sportswear, glamor and breathtaking
craftsmanship. His inspiration came from examining what Coca-Cola stands for as
a global brand.
interested in drawing light to Coke’s unique global appeal, a Western pop brand
phenomenon that is equally popular in the East,” Ashish said. “I’m just always
inspired by American pop culture, and Coca-Cola is kind of the biggest brand.
And I just love how the logo has been used so much – Andy Warhol and everyone –
it's such an iconic thing in itself.” View
the full collection.
thrilled to collaborate with Ashish, and to be a part of his latest collection.
His Coca-Cola designs celebrate both the optimism and ubiquity of the Coca-Cola
brand,” said Marsha Schroeder, global licensing manager, Coca-Cola.
Kate Dwyer, Coca-Cola
global licensing director, added, "Like fashion, Coca-Cola
provides a positive, uplifting feeling to millions of people around the world.
Coca-Cola continues to be a source of inspiration for designers due its rich
history, strong visual icons and incredible brand following."