Millennium Water Alliance (MWA), FEMSA Foundation and Coca-Cola Latin America are teaming up to launch Water Links, a three-year program to help bring clean water and improved sanitation and hygiene solutions to 110,000 people in Colombia, Guatemala, Honduras, México and Nicaragua. All partners and communities will invest a total of $12.3 million in the initiative.
MWA and six of its leading international NGO partners – Aguayuda, CARE, Living Water International, WaterAid, Water for People and World Vision – will implement Water Links in each country.
“Since 2007, The Coca-Cola Company has implemented different actions to return to nature every drop of water we use in our products and processes,” said Brian Smith, president, Coca-Cola Latin America. “This alliance is part of that commitment made at a regional level, and through its execution, we will contribute to improved health and quality of life of the people living in rural zones of Latin America.”
Rafael Callejas, executive director of Millennium Water Alliance, added, “With the Water Links program, based on an integrated focus on the community, we will concentrate our efforts in eradicating water shortage, reducing the impact on the environment caused by the incorrect use of water, and improve the care of our water sources while creating a healthy living environment through improved sanitation and hygiene services.”
An online platform called Reality Simple Report (RSR) will track and analyze data and report on the program’s impact in real time.
“This is an important initiative because we are promoting collaboration between different organizations, like FEMSA Foundation, Coca-Cola Latin America and Millennium Water Alliance, and we are sharing our experiences and best practices in order to improve the way we provide access to safe sustainable water, sanitation, and hygiene education to the communities,” said Genaro Borrego, council member from FEMSA Foundation and FEMSA’s director of corporate affairs. “But the best thing is that we will be able to reach the most remote and marginalized communities in five countries in Latin America. This means better health, improved school attendance and development opportunities to more than 110,000 people.”
More on Journey
- Watch: River Network Repurposes Coca-Cola Syrup Drums as Rain Barrels
- 10 Years of Switching Off: How Earth Hour Became a Global Movement
- Infographic: 5by20 By the Numbers
- More Than 3 Million Liters of Water Delivered to Support Peru Flood Victims
- Conservationists and Coca-Cola Find Mutual Passion in Watershed Protection