Visitors to Coca-Cola’s Atlanta headquarters are treated to a unique display of the Company’s leading ingredient – water – as they approach the elevators in the complex’s North Avenue Tower. Powered by 4,600 nozzles that release water droplets at controlled rates, the Coca-Cola “Water Wall” generates messages and brand images to greet visitors. Images can vary by season but almost always include the iconic Coca-Cola script and contour bottle. At other times you may see images related to major Coca-Cola sponsorships such as the Olympic Games, FIFA World Cup or NCAA Final Four.
4 Fast Water Wall Facts
- The water you see in the “water wall” flows through a closed-loop system.
- A typical image in Coke’s eight module system releases 4.5 gallons of recycled water per second
- The system’s technology can create any pattern or text in any language desired.
- The tallest drop height by a Pevnick Designs’ Graphical Waterfall: 50 feet tall at the 1996 Atlanta Olympics.
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