Before the 1916 introduction of the contour Coca-Cola bottle, Coke was sold in straight-sided bottles. These same bottles were used for other beverages, so the diamond-shaped paper label was the only thing that distinguished them as Coke bottles. Very few original paper labels from these early bottles have survived, making bottles with labels great collectibles.
The vintage bottles in the stores now don’t have paper labels, but have a very similar look and feel to the bottles used from 1900 to 1916. To further set today’s bottles apart from those of a century ago, the new bottles have Coca-Cola embossed in the glass.
These special bottles of Coke (sold in four-packs) follow another limited-edition bottle from late last year – that one was based on the 1899 Hutchinson bottle, the earliest bottle used for Coca-Cola.
More on Journey
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- 10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of Coca-Cola’s Newest Exhibit
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests