From time to time, I do appraisals of
Here is an item I’ve been asked about in the past. Do you have a Coke item you’re curious about? Send me a photo of it and I’ll tell you what I know.
This is a flange sign used in the early 1960s as part of our outdoor advertising program. It most likely was attached at a right angle from a building. Many collectors refer to signs from this period as “fishtail” signs, as the logo used on the sign resembles a fish tail at either end.
At the appraisals, a lot of people want to know what an item is worth. I don’t set the prices for
Of course, prices always depend on who is buying! If a collector really wants an item, he may pay more than the “book value.” Or, if the right collector just isn’t seeing the piece, it may go for less than expected. Condition and rarity are the two primary elements in determining value, but ultimately the price is set between a willing buyer and seller. A great way to track the recent
prices of items selling at
More on Journey
Timeline: History of
Coca-Colaand the FIFA World Cup™
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
Coca-Colaand Fans Celebrate World’s First 3D Robotic Sign in Times Square
Coca-ColaExtends Partnerships with NASCAR, International Speedway Corporation