A 1932 promotion enlisted Ida Bailey Allen, an international authority on food and home entertaining, to encourage people to buy Coca-Cola. The promotion encouraged women to serve Coke in their homes by focusing on the home as a place for entertaining.
The promotion offered a new Allen book, “When You Entertain – What to Do, and How,” for 10 cents a copy. From June to December in 1932, roughly 375,000 people responded to Coca-Cola advertisements offering the book.
A “When You Entertain” display piece is featured in the New World of Coca-Cola in the Milestones section. We even bought period food packaging to go in it!
More on Journey
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- The Maple Leaf Forever: How Coca-Cola is Showing its Canadian Pride for Canada 150
- 2,000 Pieces and 28 Years Later: Life-Sized Coke Puzzle Nears Completion
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- Primary Color: Why Sprite Has Sported Green Since 1961