A real bright spot in the global economy, Africa continues to achieve robust growth rates. In 2013, in fact, five of the world’s 10 fastest growing economies belonged to African nations. And consumer spending, already rising, is expected to boom between now and 2030, reaching $2.2 trillion per year. That’s more than three times the $680 billion spent by Africa’s consumers in 2008.
should be no great surprise, then, that The
Because we believe in Africa, and we want to refresh its citizens, build our
business, and create new economic value for the people who own and operate the 900,000
shops, restaurants and other outlets that sell
As part of the summit, we also signed a Letter of Intent to launch Source Africa, a drive to secure more consistent and sustainable local agricultural ingredient sourcing for our products. Working with the New Alliance for Food Security and Nutrition and Grow Africa, we believe Source Africa will help accelerate the growth of our business while creating new economic value for African suppliers and communities. A win-win for everyone involved.
And we didn’t stop there. After all, we know the strength and sustainability of our business is tied directly to the strength and sustainability of the communities we proudly serve across Africa and around the world.
of access to safe drinking water is currently among the most pressing health
and development issues facing Africa. As we work to become water neutral by
we took the opportunity of the Summit to announce The
Over the past five years, as part of an initial effort to provide safe drinking water to 2 million Africans, RAIN has launched projects across 37 countries with the support of a $30 million commitment that runs through 2015. Now we plan to improve safe water access for a total of 6 million people in Africa in this decade.
me, all of this is tremendously exciting. For nearly 90 years,
Opportunities of this historic magnitude don’t come along often. Along with our bottling partners, we’re determined to make the most of this one.
Muhtar Kent is chairman and CEO