5by20

Coca-Cola 5by20 Journey to Shared Value and Inclusive Business in the Philippines

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In line with Coke's 5by20 initiative to economically empower 5 million women entreprenerus throughout its global value chain by 2020, Coca-Cola Philippines and its program partners are focused on providing enabling environment to 200,000 women micro-entrepreneurs to overcome the business barriers they face. In recent years, several 5by20 programs have launched in the Philippines, including the STAR Program and STAR Ka-Asenso for micro-retailers;

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Coca-Cola Unites with Top Consumer Companies to Collectively Source from U.S. Women-Owned Businesses

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WASHINGTON, D.C. – The Coca-Cola Company is joining eight other top consumer companies to collectively source products and services from U.S. women-owned businesses (WOBs) over the next five years. This marks the first time the Women’s Business Enterprise National Council (WBENC) will launch a formal initiative to publicly report aggregated spending on WOBs. The cooperative purchasing power aims to create shared value by bringing innovative products

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International Women’s Month: Coca-Cola Celebrates Micro-Retail Industry in the Philippines

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The 2017 Women’s Month celebration this year in the Philippines was marked by a gathering of nearly 5,000 women micro-retailers from the Davao region. Festivities on March 10 showcased how government, NGOs and the private sector are enabling women micro-enterprises to succeed. The theme of the celebration this year “We Make Change Work for Women Micro-Retailers.” Coca-Cola Philippines and the Technical Education and Skills Development Authority (TESDA)

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Coca-Cola Poland Propels Action on Female Empowerment

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Coca-Cola Poland is highlighting the economic potential of women with a new report published with the consultancy Deloitte. The study, titled "Women's Labour and Entrepreneurship Potential to be unlocked in Poland", explores the benefits associated with the social and economic advancement of women in the country. It has been produced as part of Coca-Cola Poland's local 5by20 initiative promoting female empowerment. Although Poland is one

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Supporting Women's Economic Empowerment in the U.S.

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Women are a powerful force in their local economies and communities. In fact, Coca-Cola believes there is no better investment than women to spur economic growth and foster sustainable development. In the United States alone, women-owned businesses employ 7.5 million workers, delivering an economic impact of more than $3 trillion. For perspective, if U.S.-based women-owned businesses were their own country, they would have the fifth-largest GDP in

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Coca-Cola and Kenya’s Women Enterprise Fund Reaches 200,000 Beneficiaries

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On International Women’s Day, March 8th, the world unites behind a pledge to #BeBoldForChange to help forge a better and more gender inclusive working world. As part of a shared passion for addressing many of the economic and employment hurdles faced by women everywhere, Coca-Cola and Kenya’s Women Enterprise Fund (WEF) are together announcing significant progress in a program that has touched the lives of almost 200,000 women throughout Kenya. The

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Miss Universe Contestants Wear Upcycled Coca-Cola 5by20 Necklaces

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Beautifully handcrafted neckpieces by the artisan women of Manila made from upcycled Coca-Cola pull tabs took center stage during one of the preliminary events for the 65th Miss Universe Pageant. The artisans presented each contestant with her very own neckpiece during a sunset cruise around Manila Bay and a dinner at the Pico de Loro Cove at Hamilo Coast in Batangas. Beyond the glitz and glamour surrounding the prestigious Miss Universe event is

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16 Coca-Cola Stories That Made Headlines in 2016

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From a bold new marketing strategy for the Coca-Cola Trademark, to investments in emerging beverage categories, to major sustainability milestones, The Coca-Cola Company made more than a few headlines this year. Before we officially turn the page to 2017, here's a look back at 16 noteworthy Coke stories from 2016: 'One Brand' Marketing Strategy, Global Ad Campaign Unite Coke Trademark Marking a significant shift in its marketing strategy, Coca-Cola

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Women of Detroit Unite For Economic Empowerment

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There is power in partnership, and a recent 5by20 Women’s Entrepreneur Training session in Detroit showed that when people and organizations come together to do good, lives can change.  Coca-Cola, White Castle, Impact Odyssey and the City of Detroit teamed up to provide aspiring and existing women business owners with the tools they need to launch their business ideas and effectively manage their current ones. “Since 1929, White Castle

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Muhtar Kent: Why I Am a Feminist

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As I prepared to take part in the Women’s Forum Global Meeting last week in Deauville, France, I asked myself a question I’m often asked by others: Why am I a feminist? My answer is two-fold. On the one hand, working to foster gender equality is the right thing to do. As a more practical matter, it is also good for business and for economic and social progress around the world. I’ve always believed women should have every opportunity to learn, grow

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