Beverages

Coca-Cola Leads Industry-Wide SmartLabel Initiative

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Gone are the days where shoppers pull items off shelves without a second glance. People are becoming more conscientious about what they buy, and they want to be more informed about what’s inside their food and beverages, from nutrients to possible allergens to genetically modified ingredients and more. People are seeking more information that informs their purchase decision. In today’s digital environment, we are helping lead this effort to better

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Coca-Cola and the Balance Calories Initiative to Reduce Sugar from Beverages Nationally

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In 2014, the Alliance for a Healthier Generation, American Beverage Association (ABA) and the nation’s top beverage companies announced a push to encourage greater interest in and access to lower and no-calorie beverage options through their Balance Calories Initiative (BCI). The Balance Calories Initiative is the single-largest voluntary effort by an industry to help fight obesity. The goal? To reduce beverage calories consumed per person nationally

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5 Ways Coca-Cola Great Britain Is Helping Consumers Enjoy Less Sugar

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Sugar! It’s an ingredient we read and hear a lot about. But did you know that Coca-Cola Zero contains absolutely no sugar at all? In Great Britain, Coca-Cola has been working hard to help the nation enjoy less sugar, here's how: 1. There's a reduced or no-sugar, no-calorie option for almost every beverage Want your favorite beverage, but don’t want the sugar? No problem. Coca-Cola GB offers more than 80 beverages across 20 different brands, which

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Coca-Cola Zero Sugar Scores Big in Germany with Football Marketing Campaign

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It’s no secret that consumers have discerning taste buds, especially when it comes to their beverages. It’s a study in science and human behavior that is core to the industry’s innovation and marketing. So when The Coca-Cola Company faced a challenge in Germany winning mass appeal for a new sugar-free product, it went straight to the big leagues. Coca-Cola Zero Sugar launched in Germany in 2006, providing a no-calorie, no-sugar alternative to traditional

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How Coca-Cola Chile Got More Consumers Trying Coke Zero

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For Coca-Cola Chile, the challenge was clear: the company needed to reduce sugar in its soft drinks, provide more low and no-sugar alternatives, and get people to actually try them. Starting with sugar, the company had to rethink recipes for 32 drinks to reduce sugar over the last two years. Those actions have removed 10,700 tons of sugar to date with another 23,000 thousand tons to be removed in 2017. Translation: 40% of Coca-Cola Chile’s portfolio

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Our Way Forward: Inside The Bottle

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Bringing people the drinks they want means putting their preferences and needs first. That starts with rethinking many of our recipes around the world to reduce sugar, because while sugar in moderation is fine, too much of it isn’t good for anyone. We’re also making our low and no-sugar drinks more visible and easier to find, while adding vitamins, minerals, electrolytes, and more sophisticated flavors to many of our most popular drinks. Finally,

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European Soft Drinks Sector Commits to 10% Sugar Reduction by 2020: Beverage industry joins forces to triple pace of sugar reduction

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This week, the European soft drinks industry is announcing a bold new commitment, to reduce the average added sugar content of its still and carbonated soft drinks by 10% between 2015 and 2020.   This is the latest voluntary move by the industry to help consumers control their intake of sugar, enabling Europeans to make healthier choices for themselves and their families.   The new commitment, announced by the European

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Coca-Cola and Honest Tea Team Up to Bring Healthy Tea Options to Great Britain

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After years of success as the top-selling organic bottled tea in the U.S., Honest recently made its debut across the pond with three low-calorie choices for the choosiest of bottled tea drinkers: Lemon Flavored Herbal Tea with Honey, Orange and Mango Flavored Herbal Tea and Pomegranate and Blueberry Flavored Herbal Tea. The Need for a Healthy Bottled Tea In the late 1990s, Seth Goldman and his Yale School of Management professor, Barry Nalebuff,

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Variety Rules: Coca-Cola Germany Gives People More Choices with Mix & Match Crates

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Coca-Cola is dedicated to providing more choice for consumers – from new beverage products and lower-sugar options to smaller portion sizes and broader access to the Coca-Cola portfolio. Delivering variety is far from a new concept for the company. In fact, it’s been a part of the company’s marketing and packaging DNA for decades— take Germany, for example, where consumers have been personalizing their Coca-Cola purchases for years. In Deutschland,

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