Big Game

Mini Marvel: How Graphic Artist Noma Bar Created These Super Coca-Cola Cans

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For Noma Bar, less is most definitely more. The acclaimed graphic artist has made his mark in the design world through a minimalist approach to visual communication that uses negative space, color, shape and iconography to create more-than-meets-the-eye images that demand a second. He applied his signature style to a limited-edition series of Coca-Cola Mini Cans featuring original interpretations of six Marvel Super Heroes: The Incredible Hulk,

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Coca-Cola Mini Can Takes Star Turn in Big Game Ad Featuring Marvel Superheroes

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Minutes ago, Coca-Cola showcased its smallest package on America’s biggest stage. In a 60-second spot titled “Coke Mini”, which debuted during the second quarter of the Big Game, two Marvel superheroes – the larger-than-life Incredible Hulk and the tiny-yet-mighty Ant-Man – clash in a quest for the icy-cold refreshment of a Coca-Cola Mini Can. Ant-Man, voiced by actor Paul Rudd, is caught snatching the last Coca-Cola Mini Can from the fridge in Dr.

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7 Questions With Hundred Waters: Meet the Band Behind Coke’s Big Game Ad Soundtrack

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About halfway through Coke’s Big Game ad – which boldly tackles online hate and invites the world to bring more positivity to their keystrokes and mouse clicks – an acapella affirmation offers a sonic salve to images of text-message bullying, social media jabs and partisan punditry. Don’t let me show cruelty, though I may make mistakes.Don’t let me show ugliness, though I know I can hate. And don’t let me show evil, though it might be

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Watch Coca-Cola’s Big Game Ad and Help Make the Internet a Happier Place

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Tonight, with a little bit of Coca-Cola and the collective action of fans across the country, the Internet can become a more positive place.  That’s the aspiration behind an optimistic Coke commercial that premiered minutes ago during the second quarter of the Big Game with a straighforward call to action – #MakeItHappy – to an estimated 100 million people watching on TV. “The Internet is what we make it, and Coca-Cola hopes to inspire

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Big Game Refreshment: Watermelon Strawberry POWERADE Punch

With the Big Game just around the corner, many of us are hosting viewing parties and are looking for easy and festive game day recipes. How about making a light, refreshing, thirst-quenching, four-ingredient punch that can be prepared in just minutes? Watermelon Strawberry POWERADE Punch is kid-friendly and the perfect beverage to serve at a gathering. This punch is fruity, slightly sweet, and effervescent. It’s made with strawberry

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Coca-Cola Glazed Brie Pastry Puffs

The Big Game is upon us and I really don’t think anyone is more excited than me! While I'm not excited for the game, I'm excited for the FOOD! Nothing beats a coffee table full of tasty treats, beverages and glorious goodies. I’m about to share with you the first thing on my game day menu, which combines America's favorite beverage, Coca-Cola, and ooey-gooey melted brie cheese nestled in a soft puff pastry. It’s a super simple bite-size snack

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8 Memorable Coca-Cola Ads From Big Games Past

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Coca-Cola has scored its share of touchdowns with more than 35 commercials dating back to 1977. The brand will make yet another primetime appearance Sunday night.  To get everyone fired up for this year’s broadcast, we're delving deep into the Coke archives and revisiting some of the brand’s most memorable Big Game ads. (Hint: We can’t publish these spots here, but you can find most of these with a quick YouTube search.) Take a look: 1980:

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'A Hand Grenade of Happiness': SoulPancake and Kid President Bring More Awesome to the Web

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“Ideas, dreams, stories: The more we share them, the more awesome things get.”— Kid President. The more technologically connected we become, the more personal interconnectivity we seem to lose. At least one company aims to change that. SoulPancake, the creative team behind an arsenal of infectiously optimistic digital messages, hopes to make the online world a better place by seeding share-worthy storytelling that entertains and inspires

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#MakeItHappy: Coca-Cola’s Big Game Ad to Champion Online Positivity

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Coca-Cola will use advertising’s biggest stage to invite the world to help make the World Wide Web a happier place. A 60-second commercial airing Sunday during the first half of the Big Game will tackle the pervasive negativity polluting social media feeds and comment threads across the Internet. The spot, which will not be released before the game, ends with the #MakeItHappy hashtag – a call to action to promote positivity both online and

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'It's Beautiful': Coke Debuts Inspiring Ad During Big Game

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Near the end of the first half of Sunday's Big Game, Coca-Cola premiered “It’s Beautiful,” a 60-second salute to all Americans and the Coca-Cola moments they share. Set to “America the Beautiful” sung by Americans in seven languages, the spot features scenes showcasing the country’s expansive landscapes -- from the Pacific shores to the desert Southwest -- interspersed with American neighborhoods, metro cityscapes and tucked-away cafes. “It’s Beautiful”

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