For Noma Bar, less is most definitely more.
The acclaimed graphic artist has made his mark in the design world through a minimalist approach to visual communication that uses negative space, color, shape and iconography to create more-than-meets-the-eye images that demand a second. He applied his signature style to a limited-edition series of Coca-Cola Mini Cans featuring original interpretations of six Marvel Super Heroes: The Incredible Hulk,
Minutes ago, Coca-Cola showcased its smallest package on America’s biggest stage.
In a 60-second spot titled “Coke Mini”, which debuted during the second quarter of the Big Game, two Marvel superheroes – the larger-than-life Incredible Hulk and the tiny-yet-mighty Ant-Man – clash in a quest for the icy-cold refreshment of a Coca-Cola Mini Can. Ant-Man, voiced by actor Paul Rudd, is caught snatching the last Coca-Cola Mini Can from the fridge in Dr.
About halfway through Coke’s Big Game ad –
which boldly tackles online hate and invites the world to bring more positivity
to their keystrokes and mouse clicks – an acapella affirmation offers a
sonic salve to images of text-message bullying, social media jabs and
Don’t let me show cruelty, though I may
make mistakes.Don’t let me show ugliness, though I
know I can hate.
And don’t let me show evil, though it
Tonight, with a little bit of Coca-Cola and
the collective action of fans across the country, the Internet can become a
more positive place.
That’s the aspiration behind an optimistic Coke
commercial that premiered minutes ago during the second quarter of the Big Game with
a straighforward call to action – #MakeItHappy – to an estimated 100 million people
watching on TV.
“The Internet is what we make it, and Coca-Cola hopes to inspire
Jan 29, 2015
With the Big Game just around the corner, many of us are hosting
viewing parties and are looking for easy and festive game day recipes. How
about making a light, refreshing, thirst-quenching, four-ingredient punch that
can be prepared in just minutes? Watermelon Strawberry POWERADE Punch is kid-friendly and the perfect beverage to serve at a gathering.
This punch is fruity, slightly sweet, and effervescent. It’s made
Jan 29, 2015
The Big Game is upon us and I really don’t think
anyone is more excited than me! While I'm not excited for the game, I'm
excited for the FOOD! Nothing beats a coffee table full of tasty treats, beverages and glorious goodies. I’m about to share with you the first thing on my
game day menu, which combines America's favorite beverage, Coca-Cola, and ooey-gooey
melted brie cheese nestled in a soft puff pastry. It’s a super simple bite-size
Coca-Cola has scored its share of touchdowns with more than 35 commercials dating back to 1977. The brand will make yet another primetime appearance Sunday night.
To get everyone fired up for this year’s broadcast, we're delving deep into the Coke archives and revisiting some of the brand’s most memorable Big Game ads. (Hint: We can’t publish these spots here, but you can find most of these with a quick YouTube search.) Take a look:
“Ideas, dreams, stories: The more we
share them, the more awesome things get.”— Kid President.
The more technologically connected we
become, the more personal interconnectivity we seem to lose. At least one company aims to change that.
SoulPancake, the creative team behind an arsenal of infectiously optimistic digital messages, hopes to make the
online world a better place by seeding share-worthy storytelling that
entertains and inspires
Coca-Cola will use advertising’s biggest stage to invite
the world to help make the World Wide Web a happier place.
A 60-second commercial airing Sunday during the first
half of the Big Game will tackle the pervasive negativity polluting social
media feeds and comment threads across the Internet. The spot, which will not
be released before the game, ends with the #MakeItHappy hashtag – a call to
action to promote positivity both online and
Near the end of the first half of Sunday's Big Game, Coca-Cola premiered “It’s Beautiful,” a 60-second salute to all Americans and the Coca-Cola moments they share.
Set to “America the Beautiful” sung by Americans in seven languages, the spot features scenes showcasing the country’s expansive landscapes -- from the Pacific shores to the desert Southwest -- interspersed with American neighborhoods, metro cityscapes and tucked-away cafes. “It’s Beautiful”