Coca-Cola Design

Slideshow: Rockwell Meets Instagram in New Coca-Cola Holiday Photos

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Santa’s got a brand-new bag – and a smartphone, too – in a seasonal collection of photos for Coke’s global “Taste the Feeling” campaign. St. Nick shows off his playful side by snapping selfies, temporarily trading in his sleigh for a vintage car, and even letting a furry friend tag along for a jolly joyride – all with an ice-cold Coca-Cola in hand, of course. Click here to see a full-screen gallery of 2016 Coca-Cola holiday images. The brand brings

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Noma Bar Adds Graphic Touch to Coca-Cola Polar Bears in Holiday Packaging Designs

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The iconic Coca-Cola polar bears are back on holiday packaging for the first time in three years with a bold, simplistic interpretation from noted illustrator Noma Bar. Coke’s global and North America design teams collaborated with Coca-Cola Mexico to refresh the seasonal icons, who debuted in a 1993 Coca-Cola commercial titled “Northern Lights” and subsequently took on a more realistic look over the years due to advances in computer generated imagery

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‘Tis the Season to ‘Taste the Feeling’: Coca-Cola Celebrates Unsung Holiday Heroes

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The first-ever holiday ad from the Coca-Cola “Taste the Feeling” campaign is spreading yuletide cheer around the world by celebrating unsung heroes who go the extra mile to make the season special for those around them. Coca-Cola Mexico led the creative strategy behind “A Coke for Christmas”, which was produced by SRA Rushmore-Madrid. In the touching, 30-second TV commercial, a teen wheels a cart of ice-cold Coca-Cola bottles through his neighborhood,

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Photos: 5 Things You Won’t Want to Miss at Coca-Cola Store Orlando

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The newly opened Coca-Cola Store Orlando at Disney Springs invites guests to experience the world’s most iconic beverage brand at a new immersive retail destination. Just as Disney Springs is a one-of-a-kind Disney experience delivering great dining, shopping and entertainment, Coca-Cola Store Orlando is uniquely designed to showcase Coca-Cola branded merchandise and entertainment that inspire the senses. The immersive retail experience featuring

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Fanta Unveils Spooky Packaging Designs for Halloween

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Fanta is unleashing some wickedly good fun this Halloween through a series of spooky packaging designs created by noted illustrator Noma Bar. Bottles, cans and multi-packs featuring four ghoulish characters rendered in Bar’s signature style are in stores across the U.S. for a limited time. Bar added his distinct touch to four classic Halloween characters, each of which bring to life the playful personality and flavor profile of a different Fanta

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Selena Gomez ‘Share a Coke and a Song’ Photo is Instagram’s Most-Liked Image Ever

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The most-followed celebrity on Instagram now has the most-liked photo on the popular social network. A Selena Gomez photo taken for the “Share a Coke and a Song” campaign and posted to the pop star’s Instagram account has garnered more than 4 million likes since June 25. The photo, shot in April in Los Angeles by noted fashion photographer Guy Aroch, shows the Coca-Cola ambassador sipping on a red-and-white straw from a glass bottle of Coca-Cola

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How Coca-Cola Design Created the Look for 'Share a Coke and a Song'

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They had done it before, using their design talents to elevate the "Share a Coke" campaign to a visual success. Now came the campaign’s next iteration – "Share a Coke and a Song" – and a new host of challenges for Coca-Cola Design. How, the team tasked itself, could it make music come alive on Coke cans and packaging? For inspiration, they dug deep into Coca-Cola’s heritage and all things music, commissioned a world-renowned

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5 Things to Expect at the New Coca-Cola Store Orlando

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Coca-Cola Store Orlando opened this weekend at Disney Springs, where guests can experience the world’s most iconic beverage brand at a new immersive retail destination designed to showcase Coca-Cola branded merchandise and entertaining, multi-sensorial experiences. Here are five highlights: Modern Nostalgia: Modeled after a 1920s Coca Cola bottling plant, the store brings the past to life in a familiar yet surprising way. An inviting brick exterior

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Coke Packaging Gets a New Look: Global Design VP Explains Thinking Behind ‘One-Brand’ Graphics

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Coca-Cola tonight unveiled new packaging graphics that unite all Trademark Coke products – Coca-Cola, Diet Coke/Coca-Cola Light, Coke Zero and Coca-Cola Life – under a single visual identity system anchored by the iconic Coca-Cola Red Disc. The new packaging debuts next month in Mexico, and similar versions of the Red Disc graphics will roll out into additional markets throughout 2016 and into 2017.  We caught up with James Sommerville, VP of

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Coke Debuts One-Brand Packaging in Mexico: Iconic Red Disc Features Prominently on All Trademark Coca-Cola Products

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Coke’s new “One-Brand” marketing strategy is officially making its way to store shelves and beverage coolers, starting in Mexico. Executives unveiled a series of new graphics, which put a contemporary spin on a classic icon by prominently featuring the Coca-Cola Red Disc on bottles and cans of all four Trademark Coke brands – Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life – tonight at an event in Mexico City. “Packaging is our

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