The most-followed celebrity on Instagram now has the most-liked photo on the popular social network. A Selena Gomez photo taken for the “Share a Coke and a Song” campaign and posted to the pop star’s Instagram account has garnered more than 4 million likes since June 25.
The photo, shot in April in Los Angeles by noted fashion photographer Guy Aroch, shows the Coca-Cola ambassador sipping on a red-and-white straw from a glass bottle of Coca-Cola
They had done it before, using their design talents to elevate the "Share a Coke" campaign to a visual success. Now came the campaign’s next iteration – "Share a Coke and a Song" – and a new host of challenges for Coca-Cola Design.
How, the team tasked itself, could it make music come alive on Coke cans and packaging?
For inspiration, they dug deep into Coca-Cola’s heritage and all things music, commissioned a world-renowned
Coca-Cola Store Orlando opened this weekend at Disney Springs, where guests can experience the world’s most iconic beverage brand at a new immersive retail destination designed to showcase Coca-Cola branded merchandise and entertaining, multi-sensorial experiences.
Here are five highlights:
Modern Nostalgia: Modeled after a 1920s Coca Cola bottling plant, the store brings the past to life in a familiar yet surprising way. An inviting brick exterior
Coca-Cola tonight unveiled new packaging graphics that unite all Trademark Coke products – Coca-Cola, Diet Coke/Coca-Cola Light, Coke Zero and Coca-Cola Life – under a single visual identity system anchored by the iconic Coca-Cola Red Disc. The new packaging debuts next month in Mexico, and similar versions of the Red Disc graphics will roll out into additional markets throughout 2016 and into 2017.
We caught up with James Sommerville, VP of
Coke’s new “One-Brand” marketing strategy is officially making its way to store shelves and beverage coolers, starting in Mexico.
Executives unveiled a series of new graphics, which put a contemporary spin on a classic icon by prominently featuring the Coca-Cola Red Disc on bottles and cans of all four Trademark Coke brands – Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life – tonight at an event in Mexico City.
“Packaging is our
Last week, we took readers behind the lens of the stunning photography featured in Coke's new global campaign, "Taste the Feeling." Noted photographers Guy Aroch, Nacho Ricci and Anna Palma shot more than 150 stills -- which will appear in Coca-Cola print, outdoor, retail and digital advertising around the world -- on location in New York and California.
Here, the three photographers and co-creative directors James Sommerville and
"This is one place I find my inspiration,” James Sommerville says as he thumbs through vintage print ads in the Coca-Cola archives, pausing to backlight an original, 1980s-era negative atop a lightbox. In the illuminated image, a couple embraces, sharing both a moment and a Coca-Cola.
“There’s a story here,” Coke’s VP of Global Design says. “This is a classic moment of two young people coming together, and that moment is even more special because
Fyodor Podgorny and Golan Frydman are the two London-based designers behind the award-winning creative label Fyodor Golan, which first hit the fashion scene in 2011.
At London Fashion Week, where the duo debuted their Autumn Winter 2016 collection, Coca-Cola made a striking appearance among the new designs, which featured vintage "bathing beauties" ads and the iconic Coca-Cola bottle.
It’s not the first time Coca-Cola has been spotted on
For Noma Bar, less is most definitely more.
The acclaimed graphic artist has made his mark in the design world through a minimalist approach to visual communication that uses negative space, color, shape and iconography to create more-than-meets-the-eye images that demand a second. He applied his signature style to a limited-edition series of Coca-Cola Mini Cans featuring original interpretations of six Marvel Super Heroes: The Incredible Hulk,
Coca-Cola recently redressed its Atlanta headquarters with large, high-definition images from its new 'Taste the Feeling’ global campaign.
“The difficult part was selecting the images to use, because we had almost 200 from the campaign. It was like trying to piece together a puzzle,” said Raphael Abreu, the Coca-Cola global design director who led the project. “’Taste the Feeling’ is such an exciting new way of showing Coca-Cola… it’s all about bringing