Coca-Cola gamified its global anthem this summer by teaming with Ubisoft and its top-selling “Just Dance” video game to get fans around the world moving to “Taste the Feeling”.
The partners released a “Just Dance” choreography map with specially designed moves for the song by Avicii and featuring singer Conrad Sewell.
Fans then had the chance to be featured in an official “Just Dance” community remix of “Taste the Feeling”. More than 2,300 players
“This year is a tipping point for livestreaming,” says Yuri Pereira, Coke Music manager, referring to a key part of his team’s social media strategy to gives fans exclusive access to unique music moments.
Streaming from both Periscope and Facebook Live, Coke Music has hosted more than 20 livestreams with six artists. “We’re getting incredible reception from fans. People are excited that we're giving them a unique vantage point into new music,”
Deaf music fans in Pakistan can now feel and experience their country’s biggest music platform.
Coke Studio for the Deaf uses a studio-like setup to enable hearing impaired persons to feel and enjoy Coke Studio from the comforts of a sofa embedded with hundreds of tiny vibration engines and LED lights synched with music. A grand LED installation surrounding the couch provides synchronized mood lighting to elevate the experience visually. A LED
Grammy-nominated R&B singer and film star Tyrese Gibson offered words of wisdom to teens at the 2016 Coca-Cola Pay It Forward Academy this past weekend in Atlanta. As the program’s celebrity ambassador, Gibson shared personal experiences of how he overcame challenges, gave tips on how to be successful, and reminded the teens to never lose sight of their dreams. The educational development program awarded all 25 participants with a $5,000 scholarship.
Coke Music released their latest and arguably greatest Spotify playlist today with the help of hit music group and twin sister sensation, Tegan and Sara.
The playlist titled “Gay Pride Month powered by Tegan and Sara” includes some of the artists’ favorite songs that also happen to be primarily created and performed by LGBT artists to celebrate this very special month. The timing of the Spotify playlist coincides with another special celebration
Passengers at two of the country’s busiest airports found common ground during one of the year’s busiest travel weekends, thanks to Southwest Airlines and Coca-Cola.
The two brands brought strangers together virtually via paired co-branded “Nonstop Music Moments” vending machines installed at Dallas Love Field and Hartsfield-Jackson Atlanta International Airport over Memorial Day Weekend. Travelers in each location were encouraged to step up to the
Traveling musicians now create and record in style on the road, thanks to a unique collaboration between W Hotels and Coca-Cola. The first W Sound Suite recently opened at W Bali-Seminyak, giving artists, producers and other hotel guests access to a private recording studio and writer’s room.
Additional studios will open later this year in music meccas around the world, including W Hollywood, W Barcelona and W Seattle.
“W has a long history of musicians
‘I’ll Rise’: Andra Day, Coca-Cola and McDonald’s Team Up With SHAZAM To Present New Visual-Recognition Technology For Content Distribution
Coca-Cola and McDonald's today launched the Rise Up ESSENCE® Festival program, a first-of-its-kind collaboration featuring Grammy-nominated artist Andra Day and the lyrics of her hit single, "Rise Up" on close to 40 million Coca-Cola cups in select McDonald’s restaurants across the U.S.
Want to find out if a line from your favorite tune is featured on a bottle of your favorite Coca-Cola? Then click over to ShareaCoke.com, the official digital hub for this summer’s “Share a Coke and a Song” campaign.
The e-commerce site that has sold more than 1 million personalized “Share a Coke” bottles now features the full list of more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – found on packs of Coca-Cola, Diet
It was summer of 1989, the same year the Berlin Wall fell. My wall wasn't about to come down anytime soon. I was a long-haired, homeless kid scouring the neighborhood looking for odd jobs so I could earn money to buy food.
I spied an open door to a woodshop where an old man stood at a bandsaw. I approached him and asked if he had any work I could do.
"Ask the boss," he said, nodding his head toward