Coke Music

Interactive Labels Link Coke Studio Fans in Pakistan With Their Favorite Stars

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Coke Studio has thrilled fans since 2008 with a unique musical fusion concept that has helped reshape popular culture in Pakistan and inspired an international branded entertainment franchise. And for the show’s just-concluded ninth season, Coca-Cola extended the excitement from TV to mobile phones through innovative Augmented Reality (AR) packaging. Images of the 40 artists featured in Season 9 were printed on labels of limited-edition Coca-Cola

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An Instrumental Drink: How the Sounds of Coca-Cola Inspired a Musical Marketing Strategy

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The pop of a bottle opening, the fizz, the crackle as ice meets the drink, the ahhhhh. Jamal Booker, Coca-Cola archives manager, considers himself one of the “keepers of these Coke sounds.” In 1927, Coca-Cola released its first radio commercial, and by the early ‘50s began incorporating the sounds associated with enjoying the beverage itself into its advertising as a way to inspire thirst in listeners. “That’s when you would start

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#JxJNashville: Meet the Characters of Music City

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“Country music made Nashville what it is today... Music City USA,” explains Brenda Warren, visitor service representative at the Country Music Hall of Fame and Museum. “It’s the stories behind the songs, the stories that pull at your heart strings, that make country music.” Our adventures in Nashville, Tenn. began with a tour of the Country Music Hall of Fame, or CMHOF. It was here that we first noticed a reoccurring tune – like any good country

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'Just Dance'… to ‘Taste the Feeling’: Coke and Ubisoft Launch Community Remix of Global Anthem

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Coca-Cola gamified its global anthem this summer by teaming with Ubisoft and its top-selling “Just Dance” video game to get fans around the world moving to “Taste the Feeling”. The partners released a “Just Dance” choreography map with specially designed moves for the song by Avicii and featuring singer Conrad Sewell. Fans then had the chance to be featured in an official “Just Dance” community remix of “Taste the Feeling”. More than 2,300 players

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Livestreaming: Coke Music’s Latest Hit With Artists and Fans

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“This year is a tipping point for livestreaming,” says Yuri Pereira, Coke Music manager, referring to a key part of his team’s social media strategy to gives fans exclusive access to unique music moments.  Streaming from both Periscope and Facebook Live, Coke Music has hosted more than 20 livestreams with six artists. “We’re getting incredible reception from fans. People are excited that we're giving them a unique vantage point into new music,”

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See How Coke Studio is Bringing Music to Deaf Fans in Pakistan

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Deaf music fans in Pakistan can now feel and experience their country’s biggest music platform. Coke Studio for the Deaf uses a studio-like setup to enable hearing impaired persons to feel and enjoy Coke Studio from the comforts of a sofa embedded with hundreds of tiny vibration engines and LED lights synched with music. A grand LED installation surrounding the couch provides synchronized mood lighting to elevate the experience visually. A LED

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Paying it Forward: Tyrese Gibson and Coca-Cola Give Teens a Brighter Future

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Grammy-nominated R&B singer and film star Tyrese Gibson offered words of wisdom to teens at the 2016 Coca-Cola Pay It Forward Academy this past weekend in Atlanta. As the program’s celebrity ambassador, Gibson shared personal experiences of how he overcame challenges, gave tips on how to be successful, and reminded the teens to never lose sight of their dreams. The educational development program awarded all 25 participants with a $5,000 scholarship. Now

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Tegan and Sara Celebrate LGBT Pride Month with Coke Music Spotify Playlist

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Coke Music released their latest and arguably greatest Spotify playlist today with the help of hit music group and twin sister sensation, Tegan and Sara.  The playlist titled “Gay Pride Month powered by Tegan and Sara” includes some of the artists’ favorite songs that also happen to be primarily created and performed by LGBT artists to celebrate this very special month. The timing of the Spotify playlist coincides with another special celebration

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Photos: Southwest Airlines and Coca-Cola Connect Memorial Day Travelers Through Music

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Passengers at two of the country’s busiest airports found common ground during one of the year’s busiest travel weekends, thanks to Southwest Airlines and Coca-Cola. The two brands brought strangers together virtually via paired co-branded “Nonstop Music Moments” vending machines installed at Dallas Love Field and Hartsfield-Jackson Atlanta International Airport over Memorial Day Weekend. Travelers in each location were encouraged to step up to the

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Record, Remix, Relax: W Hotels and Coca-Cola Unveil Private Music Studios in Bali

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Traveling musicians now create and record in style on the road, thanks to a unique collaboration between W Hotels and Coca-Cola. The first W Sound Suite recently opened at W Bali-Seminyak, giving artists, producers and other hotel guests access to a private recording studio and writer’s room. Additional studios will open later this year in music meccas around the world, including W Hollywood, W Barcelona and W Seattle. “W has a long history of musicians

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