The official start of the 2017 NASCAR season gets underway this Sunday with the 59th annual Daytona 500. Considered one of the premiere racing events in the world, fans from all 50 states and more than 20 countries worldwide are flocking to Daytona International Speedway. Once again, Coca-Cola will be refreshing fans across the country who will be watching at home and at the racetrack this weekend.
The Coca-Cola Racing Family – which includes
Some partners immediately come to mind any time you think of Coca-Cola.
Coke and McDonald's.
Coke and the Olympic Games.
Coke and a smile.
But what about Coca-Cola and…Porsche? Yes, Porsche, the iconic brand of sportscar just about everyone has dreamed of owning, and driving, at some point. The two companies actually have longstanding ties – including a few that even the biggest Coca-Cola and Porsche fans may not know about. For example, the
When the checkered flag falls in Miami this weekend, not only will it mark the end of another thrilling NASCAR season, but it also will close the curtain on the career of one of the sport’s most successful drivers.
After an 18-year NASCAR career, three-time champion Tony Stewart will take his last laps in a remarkable run that saw him capture 49 victories and earn millions of fans due to his unique driving style, honed during his early days as an
Legendary racer and NASCAR Hall of Fame member Bobby Allison owned the 1971 and 1972 Southern 500s.
Driving his red-and-gold, Coca-Cola sponsored car to back-to-back victories on the gritty South Carolina track, Allison proved himself and his car to be “The Real Thing.”
“Those red-and-gold Coca-Cola cars were very good to me,” says Allison. “From 1970 through 1975, Coca-Cola was on my car, and we won a lot of races.”
“The Real Thing” will ride again
When Daniel Suarez crossed the finish line with the checkered flag waving at Michigan International Speedway in June, he not only experienced the joy of capturing his first NASCAR Xfinity Series race. He triggered celebrations across an entire nation.
Suarez became the first Mexican-born driver to win a NASCAR national series event, marking the latest milestone for the Coca-Cola Racing Family member as he continues to rise through the ranks from
On the road to the second NASCAR weekend in Atlanta, the Coca-Cola Racing Family made a pit stop at the Coke headquarters. It was a unique opportunity for current drivers, legends and their friends and family to step off the track, and into the world of Coca-Cola.
NASCAR season officially kicked into high gear last weekend at the Daytona 500 where Coca-Cola Racing Family driver Denny Hamlin took home the win.
This week Coca-Cola Racing Family drivers
When the green flag drops to signal the start of the Daytona 500 on Sunday in front of more than 100,000 rabid fans, no one will be more excited than Joey Logano.
“You get fired up for the race,” the 25-year-old NASCAR star and Coca-Cola Racing Family member said during a phone interview. “We're down here for a couple of weeks, and we're ready to race by the time it gets going. It's a spectacle because it's a big race and we want to make sure it's
Among the dozens of variables that NASCAR drivers must
deal with when they strap in to their cars, one is often overlooked, but can
play a major role in the success or failure of a race for all participants –
the track surface.
When the Coca-Cola 600 revs up Sunday at Charlotte Motor
Speedway, the speed and skill of NASCAR’s finest will be on display, as will
the hard work that goes into making the track one of the circuit’s best.