Coke eSports

First eCOPA Coca-Cola Gaming Showdown Culminates in New York Finale

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NEW YORK – Bernardo "MrEstrino" Polvo-Romero, a sophomore at Arizona State University, captured the first-ever eCOPA Coca-Cola crown last month following an action-packed finale at Microsoft’s new eSports studio overlooking 5th Avenue in Manhattan. Polvo-Romero and three other finalists qualified for the Nov. 19 finals after advancing past more than 300 players from 74 U.S. colleges. "MrEstrino" took home a $5,000 scholarship

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Watch: Coca-Cola and Riot Games Celebrate the eSports Community at 2016 League of Legends ‘Worlds’

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LOS ANGELES – It took all of five minutes for the 15,000-plus seats at the Staples Center to be claimed by League of Legends fans eager to catch the 2016 World Finals. But for much of the nail-biting tournament, those 15,000 – and millions more around the world – became a single unit. Danté Dawson had never before attended a professional eSports game. But waiting for the arena’s doors to open, he already sensed the togetherness that was to come. “When

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5 Surprises at League of Legends Worlds (Besides Me Being There)

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For anyone who has ever been to a League of Legends tournament, let alone played the game from their computer at home, I am sure to embarrass myself with the following “revelations.” I will certainly sound foolish, ill informed, and like a newbie to the League of Legends world. Mostly because I am. The 2016 League of Legends Worlds tournament in Los Angeles was my first exposure to the eSports world, and it greeted me with unexpected surprises along

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Coca-Cola and Riot Games Renew Partnership for 2015

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Building upon last year’s success, Coca-Cola is set to continue its partnership with Riot Games, creator of the game League of Legends (LoL). For 2015, the goal is to take the partnership to the next level, increasing the amount of opportunities fans will have to experience the partnership at live events and through social media. “This year fans can expect more of everything – more cinema viewings, more social

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Official League of Legends 2014 World Championship Viewing Party on the Big Screen

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Coke Zero and Riot Games will be airing the League of Legends World Championship Finals LIVE from South Korea, at Cinemark Theatres in Bellevue, Wash., Plano, TX and Evanston, Ill. Join millions of viewers from across the globe to witness every move in the epic battle for the Summoner's Cup and more than $2 million in prizes. The viewing parties will feature limited edition League of Legends cups, a selfie wall and other

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League of Legends Amateur Teams Reach the Pros, Courtesy of Riot Games and Coke Zero

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Two teams of amateur players will square off against the pros starting this week thanks to a first-of-its-kind challenger series launched by Riot Games and Coke Zero. Their gateway to the Riot Games’ League of Legends League Championship Series (LCS) -- the pinnacle of competitive play -- came courtesy of the new Challenger Series. A total of 16 teams from Europe and the United States competed weekly between January and April, moving through

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Game On: Coke Zero, Riot Games Launch ‘League of Legends’ Challenger Series to Give Amateurs a Path to the Pros

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LOS ANGELES – Gamers, it’s time to start training for the majors.Competitors around the world will have a shot at the pros in 2014 through a first-of-its-kind partnership between Coke Zero and Riot Games, creators of the wildly popular League of Legends game.A new Challenger Series will give aspiring players a clear path to the League Championship Series (LCS), the top tier of competitive play, Riot announced today in advance of the League

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