Collectibles

#JXJBirmingham: Finding Unexpected Stories on the Road

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Before we officially hit the road for #JourneyxJourney, we were often asked which stops we were most looking forward to seeing. And there were plenty to choose from; we’d first begun planning our route nearly a year prior, and by the time we were ready to go, we’d built up a carefully scheduled itinerary of more than 20 stops across three weeks. But within this precise schedule, we’d also been careful to leave space for the unplanned; time for serendipitous

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Collectors Flock to London to Share Their Love of Coca-Cola

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Sleek designer bottles, classic vintage cans, unique artwork and retro merchandise. The Coca-Cola Collectors Fair in London was a cornucopia of Coke memorabilia, bringing together collectors and fans from all over the world to share their love of Coca-Cola. Wandering through the Coca-Cola Collectors Fair in London, you can’t help but stop and admire the incredible diversity of the pieces on display, including: bottles, cans, keyrings, playing cards,

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Coca-Cola Red: Our Second Secret Formula

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There is no Pantone color for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red and white and would write “Coca-Cola

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This Teen Built an Eiffel Tower Replica With 500+ Coca-Cola Bottles

Jeffery Fouke, Jr. likes vintage art and design. He also likes – no, loves – Coca-Cola. Out of those merged passions has come a cornucopia of structures and artistic creations, all built from Coca-Cola packaging. Over the past four years, the Ohio teenager has constructed a model biplane with crushed cans, a lightshade made out of pull-tabs, and – most recently – an electrified and lighted replica Eiffel Tower with glass Coca-Cola bottles (516, to

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Bidding for Stories: 19-Year-Old Coca-Cola Collector Vies for Rare Item

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Daniel Morris traveled last month to the National Coca-Cola Collectors Convention in Reston, Va. with a mission: to acquire a sought-after Hi-Fi Club banner. The Hi-Fi (“High Fidelity”) Club was a national network of music and dance clubs that emerged in the late-1950s, supported by Coca-Cola bottlers. The club generated numerous collectibles bearing the Hi-Fi logo, including rare banners that used to hang at the club’s dances. The banners tells

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Building Collections and Connections: How Pin Trading Became an Olympic Pastime

Sid Marantz is no stranger to the thrill of the Olympic Games. As a teenager in 1960, Marantz attended his first Olympic and Paralympic Games in Rome with his family. Returning to the Olympics in 1976 in Montreal, he was introduced to what was become the unofficial spectator sport of the Games: pin badge trading. Olympic pin badges were first created for the 1896 Olympic Games in Greece. The original pins were cardboard disks that identified judges,

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A Chicago Taqueria with Antique Coca-Cola Flair

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Taquerias are everywhere in Chicago. From authentic, no-frills corner spots to chef-driven locales, the Windy City is arguably one of the country's best when it comes to top-notch Mexican eats. One spot that stands out among the crowd is Antique Taco, a funky taco joint with locations in Wicker Park and Bridgeport, and a soon-to-open “chiquito” location in the highly anticipated Revival Food Hall. Chef Rick Ortiz melds his Mexican heritage

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'This Isn't a Game of Who Has the Most': A Coca-Cola Collector's Collector

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“This club will prevail for the benefit of each and all and the expense of none.” Dick McChesney still gets choked up when he thinks about that quote, which he penned about 20 years ago. For 42 of his 82 years, he has been a member and leader of The Coca-Cola Collectors Club. Thus the club has been part of him. The Coca-Cola Collectors Club gathers annually for a convention at various locations across the U.S. McChesney has attended every single

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Meet Me at the Coca-Cola Great Britain Collectors Fair

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I want to meet you at the Coca-Cola Great Britain Collectors Fair on September 18! Hey, I’m Justine Fletcher an archivist at The Coca-Cola Company in Atlanta, and I’ll be traveling to London and bringing some special items for door prizes. How about some limited-edition Marvel cans? Or 130th Anniversary Coca-Cola bottles from our event held in Atlanta this past May? Come and set up as an exhibitor and show off your collection, or simply drop by to

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5 Unusual Treasures from the Coca-Cola Archives

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Earlier this year, I travelled across the pond for our annual #JourneyOn conference, where we spent several days discussing the future of this very digital media platform. While there, I also managed to sneak a peek of the Coca-Cola archives, one of the most sought-after experiences for Coke fans and employees. Locked away inside row-upon-row of high-density shelving sat dozens of original, commemorative and limited-edition bottles, cans and collectibles

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