Sprite Cucumber to Launch in Russia

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A favorite lemon-line soft drink will welcome another crisp, refreshing flavor in Russia when Sprite Cucumber launches April 1. The R&D team at Coca-Cola Russia explored ways to add a fresh twist to the beloved beverage, a staple in the country for 20 years, while keeping everything fans love about it. Cucumber water and cucumber lemonade – popular beverage choices at cafés and restaurants in Russia, especially in the summer months – inspired

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Coca-Cola Racing Family Gears Up for NASCAR Season Kickoff in Daytona

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The official start of the 2017 NASCAR season gets underway this Sunday with the 59th annual Daytona 500. Considered one of the premiere racing events in the world, fans from all 50 states and more than 20 countries worldwide are flocking to Daytona International Speedway. Once again, Coca-Cola will be refreshing fans across the country who will be watching at home and at the racetrack this weekend. The Coca-Cola Racing Family  – which includes

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Disney and Coca-Cola Archivists Swap Stories on Shared History

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Within the world of archives, there is a smaller group of professional corporate archivists. At the annual meetings of the Society of American Archivists and International Council on Archives every year, I always enjoy meeting my peers in the profession, benchmarking and learn from best practices in the field.  Becky Cline of the Disney Archives is someone I have admired and enjoyed working with for years. Because of the special relationship

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Two Popular Beverages from Japan Rejoin Coke’s Roster of Billion-Dollar Brands

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Two popular and growing Japanese brands have rejoined Coca-Cola’s roster of billion-dollar brands based on 2016 results. Ayataka, a green tea brand, and I LOHAS, a premium mineral water brand, both crossed the $1 billion retail sales mark in 2016 after temporarily dropping from the list at the end of 2015 due to the strength of the U.S. dollar versus the Japanese yen. Coca-Cola Japan launched I LOHAS – an acronym for “lifestyles of health

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Quincey at CAGNY: 'We Are Going to Be a Total Beverage Company'

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BOCA RATON, FLA. – Coca-Cola is evolving to become a total beverage company by reshaping its growth strategy and operating model in line with changing consumer tastes and buying habits, President and Chief Operating Officer James Quincey said today at a Consumer Analyst Group of New York (CAGNY) conference. Quincey, who will become CEO on May 1, said the company will focus on driving revenue growth by building and bringing to market “consumer-centric”

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5 Ways Coca-Cola Great Britain Is Helping Consumers Enjoy Less Sugar

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Sugar! It’s an ingredient we read and hear a lot about. But did you know that Coca-Cola Zero contains absolutely no sugar at all? In Great Britain, Coca-Cola has been working hard to help the nation enjoy less sugar, here's how: 1. There's a reduced or no-sugar, no-calorie option for almost every beverage Want your favorite beverage, but don’t want the sugar? No problem. Coca-Cola GB offers more than 80 beverages across 20 different brands, which

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Coca-Cola Zero Sugar Scores Big in Germany with Football Marketing Campaign

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It’s no secret that consumers have discerning taste buds, especially when it comes to their beverages. It’s a study in science and human behavior that is core to the industry’s innovation and marketing. So when The Coca-Cola Company faced a challenge in Germany winning mass appeal for a new sugar-free product, it went straight to the big leagues. Coca-Cola Zero Sugar launched in Germany in 2006, providing a no-calorie, no-sugar alternative to traditional

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Less is More: Small Packages Mean Big Win for Coca-Cola

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We’ve all heard the cliché ‘less is more’. After just one year on supermarket shelves, cliché has become real with sales data revealing the new Coca-Cola 250ml packs have outgrown demand for their larger alternatives. According to Lisa Winn, Coca-Cola South Pacific marketing director, the moderately sized 250ml packs were created in response to growing interest and demand for smaller pack sizes.  "More people are now

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How Coca-Cola Chile Got More Consumers Trying Coke Zero

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For Coca-Cola Chile, the challenge was clear: the company needed to reduce sugar in its soft drinks, provide more low and no-sugar alternatives, and get people to actually try them. Starting with sugar, the company had to rethink recipes for 32 drinks to reduce sugar over the last two years. Those actions have removed 10,700 tons of sugar to date with another 23,000 thousand tons to be removed in 2017. Translation: 40% of Coca-Cola Chile’s portfolio

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