On April 13, a group of 30 Uber riders and their plus-ones hopped into Ubers and made their ways to one of two mystery locations for surprise dining experiences.
Earlier that day in Atlanta and New Orleans, Uber VIPs had received notice about pop-up dinners in their respective cities to which they could request a ride. One meal would be prepared by New Orleans’ Chef Aarón Sánchez and another by Atlanta’s Chef Kevin Gillespie – both of whom draw culinary
Coca-Cola is sold almost everywhere in the world, but Coke only has one hometown. So being the bottler that serves Atlanta is a big job.
Starting April 29, Coca-Cola Bottling Company UNITED took over the franchise territory that includes Atlanta. “It’s a tremendous opportunity to be the Coca-Cola bottler in The Coca-Cola Company’s hometown,” said Mike Suco, vice president, East Region, for Coca-Cola UNITED, which is based in nearby Birmingham, Ala.
A new beverage tax in Philadelphia is hurting restaurant and retail owners’ bottom lines and shoppers’ wallets. Coke’s business in the City of Brotherly Love is taking a hit, too.
“In retail and grocery stores, our volume is down 32 percent year-to-date in the city and dropping further each week,” said Fran McGorry, president and general manager of the local Coca-Cola bottler known as Philly Coke, adding that sales
The carbonated water movement is bubbling up. As consumers seek to quench their thirst with drinks that contain no calories and no sugar, many are choosing to sip on sparkling water that’s refreshing and hydrating.
Fizzy water isn’t something new—it’s been prevalent in European markets for years. But in the U.S., there’s been renewed interest and a consequent surge in growth, particularly in flavors and availability. For instance, in North America,
Francisco Crespo, Robert Long, Jennifer Mann, Bea Perez Elected as Senior Vice Presidents; Barry Ballow Elected as Vice President
ATLANTA, April 27, 2017 — The Board of Directors of The Coca-Cola Company today elected Francisco Crespo, Robert Long, Jennifer Mann and Bea Perez as Senior Vice Presidents of the company, and Barry Ballow as a Vice President. Each of the appointments is effective May 1 in conjunction with a number of previously
Coca-Cola Zero was originally launched in Great Britain in 2006 to great fan fare. Through the traditional marketing channels expected from the world’s largest beverage company, Coca-Cola made news and noise when introducing its sugar-free and calorie-free twist on its eponymous beverage.
Demand for Coke Zero started strong yet awareness of its nutritional content was surprisingly low. Research showed half of people surveyed didn’t realize the drink
Vice President and Chief of Internal Audit
Barry Ballow is Vice President and Chief of Internal Audit of The Coca-Cola Company. Prior to this role, Ballow served as the Finance Director for Global Juice and Stills Beverages. Ballow started with the Company in 1995 and has had various roles of increasing responsibility including Director of Trading and Procurement, Audit Director in the Corporate Audit Department, and as
ATLANTA – Coca-Cola shareowners gathered today in a space where their company’s rich heritage lives on, and left with a glimpse into its future.
For the second consecutive year, The Coca-Cola Company hosted its annual shareowners meeting at the World of Coca-Cola in downtown Atlanta’s Pemberton Place – located just a few blocks from where the first Coca-Cola was poured nearly 131 years ago. And while the company’s flagship brand remains its biggest,
BUILDING A SUSTAINABLE BUSINESS FOR FUTURE GENERATIONS
The role of consumer brands is changing rapidly. Even as brands continue to help people meet their everyday needs, consumers now expect brands they love to help solve broader challenges and make the world a better place.
For example, people today want to live more sustainably—and do so, in part, through what they buy. When we source, manufacture and distribute sustainably while strengthening
LISTENING TO OUR CONSUMERS
What are we learning from today’s consumers? No less than eight significant trends.
1. An openness to new cultures and senses.
2. A love for local products, services and people who support our neighborhoods and communities.
3. A revival in folk traditions and rituals—from food and beverage to music, art and spirituality.
4. A passion for singular and unique experiences that express our identity.
5. An increased interest