Gaming

Virtual Reality Check: Its Future Surrounds Us

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Virtual Reality filmmaker Chris Milk wants to ease you out of your world and into his. Or, at least, into someone else’s.  Milk’s film Clouds Over Sidra, a collaboration with United Nations senior advisor Gabo Arora in partnership with the UN, guides viewers through a day in the life of a 12-year-old Syrian refugee in Jordan. The perspective of the film’s protagonist, Sidra, is both visceral and heartbreaking. Since premiering at the UN’s World

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Coca-Cola and Riot Games Renew Partnership for 2015

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Building upon last year’s success, Coca-Cola is set to continue its partnership with Riot Games, creator of the game League of Legends (LoL). For 2015, the goal is to take the partnership to the next level, increasing the amount of opportunities fans will have to experience the partnership at live events and through social media. “This year fans can expect more of everything – more cinema viewings, more social

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Official League of Legends 2014 World Championship Viewing Party on the Big Screen

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Coke Zero and Riot Games will be airing the League of Legends World Championship Finals LIVE from South Korea, at Cinemark Theatres in Bellevue, Wash., Plano, TX and Evanston, Ill. Join millions of viewers from across the globe to witness every move in the epic battle for the Summoner's Cup and more than $2 million in prizes. The viewing parties will feature limited edition League of Legends cups, a selfie wall and other

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League of Legends Amateur Teams Reach the Pros, Courtesy of Riot Games and Coke Zero

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Two teams of amateur players will square off against the pros starting this week thanks to a first-of-its-kind challenger series launched by Riot Games and Coke Zero. Their gateway to the Riot Games’ League of Legends League Championship Series (LCS) -- the pinnacle of competitive play -- came courtesy of the new Challenger Series. A total of 16 teams from Europe and the United States competed weekly between January and April, moving through

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Game On: Coke Zero, Riot Games Launch ‘League of Legends’ Challenger Series to Give Amateurs a Path to the Pros

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LOS ANGELES – Gamers, it’s time to start training for the majors.Competitors around the world will have a shot at the pros in 2014 through a first-of-its-kind partnership between Coke Zero and Riot Games, creators of the wildly popular League of Legends game.A new Challenger Series will give aspiring players a clear path to the League Championship Series (LCS), the top tier of competitive play, Riot announced today in advance of the League

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Gaming for Good: Coca-Cola, (RED) Create Mobile Game to Help Deliver an AIDS-Free Generation

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Gamers can now do more than rack up points or bragging rights. Thanks to a new mobile game created through a collaboration between Coca-Cola and (RED), they can join the fight to end AIDS. (THRED), a free-to-play iOS game launching today in the iTunes App Store, gives avid players and casual enthusiasts alike an opportunity to raise awareness and funds to help end mother-to-child transmission of HIV by 2015. It’s the first app to use Apple’s In-App

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