Holidays

Ho-Ho-Ho How-To's: 4 Tips for Laughing Like a Santa Pro

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Earlier this month, the town of Branson, Mo. rang with the laughter of more than 800 Santas and Mrs. Clauses during the largest-ever Santa convention. Discover Santa 2016 gave Santas the opportunity to share insights on the art of being the world’s merriest man. Mastering Santa's signature chuckle is essential to this art. St. Nick's laugh reflects his personality – warmth, good nature and cheer. As Santa Greg Winters put it in Branson, “There’s

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Claus Clothes: The Many Suits of Santa and the Jolliness That Unites Them All

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Christmas in July rarely gets as much attention as its December counterpart. But this year, more than 800 jolly Santas and Mrs. Clauses celebrated in style in Branson, Mo., at Discover Santa 2016. The largest-ever Santa convention brought together a crowd of St. Nicks from all over the country to share tricks of the trade and celebrate the importance of year-round Santa spirit. With rosy complexions and long white beards galore, Christmas cheer

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Be Nice, Not Naughty: 10 Do's and Don'ts for Santa Convention Newbies

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I didn’t grow up celebrating the holidays with Santa, but attending the 2016 Discover Santa convention more than made up for lost years. In celebration of Coca-Cola’s role in shaping the contemporary image of Santa, I journeyed to Branson, Mo. earlier this month to join more than 800 Santas and Mrs. Clauses. Here's a shot of me being photographed by two of my jolly new friends:  During my time in Branson, I made (and heard about) some

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4 Ways to Stay Productive While Traveling for the Holidays

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For many people, the next few weeks are likely to be filled with trains, planes and automobiles. Making your way through the holiday season often requires making your way to somewhere else altogether, from visiting family a few states over, to taking an exciting New Year's trip across the country. Regardless of whether you're a quick train ride away or have quite the trek in front of you, you can get things done while you're on the road. Since your

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Festive Coca-Cola Bottle Label Ties Into a Holiday Bow

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Coca-Cola is getting into the holiday spirit in the U.K. with limited-edition packaging labels that, when peeled, tie into a festive bow. Instructions are included on the labels. Here’s how it works: 1.     Peel off the label from the bottle at the indicated side. 2.     Pull the strip embedded in the label, which will reveal a festive Christmas bow. 3.     Give the gift of refreshment (or

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International Ad Spotlight: A Christmas Wish Comes True in Coca-Cola Brazil’s ‘A Bridge to Santa’

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A cinematic short film from Coca-Cola Brazil captures the joy and wonder of the Christmas season. Uma Ponte para Noel ("A Bridge for Santa”) tells the story of a village that Santa Claus has forgotten recently, perhaps because the main bridge into town is broken. A young boy named Mathias leaves a message for Santa in a Coke bottle, and after reading it, his father tries to try to fix the bridge. A Bridge for Santa was written by author, journalist

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Science of the Shelf: How Coca-Cola Designs Creative Holiday Retail Displays

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When the holidays roll around, Jeff and Vicki McLeod like to change things up at the neighborhood grocery store they own and operate in Palouse, Wash. Shoppers popping in for turkey gravy or a gallon of milk often get a visual treat that reflects the spirit of the time of year. One year, the market had a floor-to-ceiling display of giant candy canes made out of red-and-white Coke and Diet Coke 12-packs; they surrounded a Christmas tree built from

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Coca-Cola Gifts that Give Back: 5by20 Artisan Guide

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This holiday season, you can give gifts that give back to others. Whether it’s for your hard-to-shop-for Secret Santa pick or the person who has everything, skip the hassle of holiday shopping with Coca-Cola’s 5by20 artisan gift guide. Each unique item is handcrafted from recycled Coca-Cola products and created by women entrepreneurs enabled by 5by20, Coca-Cola’s commitment to economically empower 5 million women entrepreneurs across the world by

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Share a Coke Online Store Loaded With Holiday Gift Options

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As you’re making your list and checking it twice, click over to ShareaCoke.com to order personalized Coca-Cola bottles for both the naughty and the nice loved ones in your life. The e-Commerce site features several Share a Coke-themed seasonal gift guides, including Holiday Classics, Stocking Stuffers and Holiday Parties – plus ideas for Hanukkah and Kwanzaa. From traditional holiday greetings and host (or hostess) gifts, to Santa’s reindeer six-packs

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Coke’s Holiday Trucks Roll On: Christmas Caravan Spreads Seasonal Cheer Around the World

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When was the last time you saw a TV commercial come to life? In towns across the U.K., it happens every year when the beloved Coca-Cola Christmas trucks appear, echoing the “Christmas Caravan” ads that first aired 20 years ago. “Holidays are coming, holidays are coming,” Instagrammed one British celeb, posting a selfie in front of the real-world truck in London as it prepared to head out on tour in late November. “My all-time favourite Christmas

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