Innovation

5 Ways Coca-Cola Great Britain Is Helping Consumers Enjoy Less Sugar

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Sugar! It’s an ingredient we read and hear a lot about. But did you know that Coca-Cola Zero contains absolutely no sugar at all? In Great Britain, Coca-Cola has been working hard to help the nation enjoy less sugar, here's how: 1. There's a reduced or no-sugar, no-calorie option for almost every beverage Want your favorite beverage, but don’t want the sugar? No problem. Coca-Cola GB offers more than 80 beverages across 20 different brands, which

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Coca-Cola Zero Sugar Scores Big in Germany with Football Marketing Campaign

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It’s no secret that consumers have discerning taste buds, especially when it comes to their beverages. It’s a study in science and human behavior that is core to the industry’s innovation and marketing. So when The Coca-Cola Company faced a challenge in Germany winning mass appeal for a new sugar-free product, it went straight to the big leagues. Coca-Cola Zero Sugar launched in Germany in 2006, providing a no-calorie, no-sugar alternative to traditional

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Leading the Way: The Innovative Ways the British Soft Drinks Industry Is Helping to Reduce Sugar Intake

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Gavin Partington is the Director General of the British Soft Drinks Association (BSDA). The BSDA is the collective voice of the British soft drinks industry. Here he explains the innovative ways the sector is helping to lead the way in sugar reduction. And how these efforts have helped to bring about a 16% reduction in the amount of sugar British people are consuming from soft drinks over the past 4 years. I’ve been with the British Soft Drinks

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10 Years Strong: Coca-Cola’s Venturing & Emerging Brands Takes on New Territory

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Bringing a new product to market is challenging, risky and requires significant time and investment. Product breakthroughs often come from entrepreneurs – small, nimble teams with a different way of thinking and quick ways of adapting. In the mid 2000s, The Coca-Cola Company realized that most of the disruptive growth in non-alcoholic beverages was coming from small- to mid-size companies. That helped lead to the idea to create a new unit in Coca-Cola

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Coca-Cola and Honest Tea Team Up to Bring Healthy Tea Options to Great Britain

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After years of success as the top-selling organic bottled tea in the U.S., Honest recently made its debut across the pond with three low-calorie choices for the choosiest of bottled tea drinkers: Lemon Flavored Herbal Tea with Honey, Orange and Mango Flavored Herbal Tea and Pomegranate and Blueberry Flavored Herbal Tea. The Need for a Healthy Bottled Tea In the late 1990s, Seth Goldman and his Yale School of Management professor, Barry Nalebuff,

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Making A (Yearly) Splash: How Coca-Cola Japan Stays Ahead in One of the Most Innovative Beverage Markets in the World

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Not all billion-dollar brands are created equal—at least those of us in the western world don’t often recognize them as such. Coca-Cola’s leap outside the soda industry and into the fast-growing categories of tea, juice, sports drinks and even dairy has built an ever-expanding collection of increasingly well-known beverages that continue to conglomerate under the umbrella of a company that for a long time was known only for its signature soft drinks. We

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Variety Rules: Coca-Cola Germany Gives People More Choices with Mix & Match Crates

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Coca-Cola is dedicated to providing more choice for consumers – from new beverage products and lower-sugar options to smaller portion sizes and broader access to the Coca-Cola portfolio. Delivering variety is far from a new concept for the company. In fact, it’s been a part of the company’s marketing and packaging DNA for decades— take Germany, for example, where consumers have been personalizing their Coca-Cola purchases for years. In Deutschland,

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Our Way Forward: How We're Keeping People at the Heart of Our Business

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When your company name is recognized around the world—seen everywhere from the sides of rural barns to the awnings of city bodegas—it’s critical to listen to what people want and need from you. And as people’s tastes and lifestyles change from day to day, from generation to generation, we must change alongside, too. And we are. At The Coca-Cola Company, we’re evolving to give people around the world more of the drinks they want. And, as the leader

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Coca-Cola CTO Explains How Innovation is Benefitting Beverages…and Consumers

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Every bold new flavor or clever package starts as an idea. As Coca-Cola North America’s Chief Technical Officer, Nancy Quan zeroes in on the best of those ideas and figures out how to get them to market. Here, Quan talks about the latest thinking related to low- or no-calorie drinks, state-of-the-art bottles, and other innovations shaping Coca-Cola’s future. What opportunities are you excited about in the marketplace right now? There is a lot happening

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