One secret to The Coca-Cola Company’s success over the last 130-plus years has been its ability to evolve with changing social trends and new generations of consumers. Today, the pace of change has never been faster, especially in the highly developed markets of Europe. Dan Sayre, president of Coca-Cola’s Western Europe Business Unit, explains how the company is still evolving in tune with consumers and is as relevant and responsive as ever.
Gone are the days where shoppers pull items off shelves without a second glance. People are becoming more conscientious about what they buy, and they want to be more informed about what’s inside their food and beverages, from nutrients to possible allergens to genetically modified ingredients and more. People are seeking more information that informs their purchase decision. In today’s digital environment, we are helping lead this effort to better
Get to the root of the stevia plant extract, and how it's used to sweeten some of Coca-Cola's drinks.
Download this stevia infographic (PDF).
Sugar! It’s an ingredient we read and hear a lot about. But did you know that Coca-Cola Zero contains absolutely no sugar at all? In Great Britain, Coca-Cola has been working hard to help the nation enjoy less sugar, here's how:
1. There's a reduced or no-sugar, no-calorie option for almost every beverage
Want your favorite beverage, but don’t want the sugar? No problem.
Coca-Cola GB offers more than 80 beverages across 20 different brands, which
It’s no secret that consumers have discerning taste buds, especially when it comes to their beverages. It’s a study in science and human behavior that is core to the industry’s innovation and marketing. So when The Coca-Cola Company faced a challenge in Germany winning mass appeal for a new sugar-free product, it went straight to the big leagues.
Coca-Cola Zero Sugar launched in Germany in 2006, providing a no-calorie, no-sugar alternative to traditional
Gavin Partington is the Director General of the British Soft Drinks Association (BSDA). The BSDA is the collective voice of the British soft drinks industry. Here he explains the innovative ways the sector is helping to lead the way in sugar reduction. And how these efforts have helped to bring about a 16% reduction in the amount of sugar British people are consuming from soft drinks over the past 4 years.
I’ve been with the British Soft Drinks
Bringing a new product to market is challenging, risky and requires significant time and investment. Product breakthroughs often come from entrepreneurs – small, nimble teams with a different way of thinking and quick ways of adapting.
In the mid 2000s, The Coca-Cola Company realized that most of the disruptive growth in non-alcoholic beverages was coming from small- to mid-size companies.
That helped lead to the idea to create a new unit in Coca-Cola
After years of success as the top-selling organic bottled tea in the U.S., Honest recently made its debut across the pond with three low-calorie choices for the choosiest of bottled tea drinkers: Lemon Flavored Herbal Tea with Honey, Orange and Mango Flavored Herbal Tea and Pomegranate and Blueberry Flavored Herbal Tea.
The Need for a Healthy Bottled Tea
In the late 1990s, Seth Goldman and his Yale School of Management professor, Barry Nalebuff,
Not all billion-dollar brands are created equal—at least those of us in the western world don’t often recognize them as such. Coca-Cola’s leap outside the soda industry and into the fast-growing categories of tea, juice, sports drinks and even dairy has built an ever-expanding collection of increasingly well-known beverages that continue to conglomerate under the umbrella of a company that for a long time was known only for its signature soft drinks.
Coca-Cola is dedicated to providing more choice for consumers – from new beverage products and lower-sugar options to smaller portion sizes and broader access to the Coca-Cola portfolio. Delivering variety is far from a new concept for the company. In fact, it’s been a part of the company’s marketing and packaging DNA for decades—
take Germany, for example, where consumers have been personalizing their Coca-Cola purchases for years.