International Ad Spotlight

International Ad Spotlight: Sprite Puts Millennial Spin on ‘Ambition’ in Latin American Spot

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A new Sprite campaign in Latin America, "Born to RFRSH”, taps into modern teens’ zest for life.   Coca-Cola South Latin and Coca-Cola Mexico developed the regional campaign with creative agency Hello. "Ambition", a first spot directed by Perlorian Brothers of MJZ, shows an encounter between two men – one young and one old. The young man calmly rejects the elder’s notion of ambition and success. "This is a more participatory,

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Watch: Coca-Cola Brings Back Popular Characters for Chinese New Year

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Coca-Cola is celebrating Chinese New Year 2016 with a throwback to 2004, the last Year of the Monkey. Twelve years ago, Coca-Cola China featured A Fu and A Jiao in the style of a traditional Chinese New Year painting. The pair of popular animated characters were created in 2001 and starred in Coca-Cola Spring Festival promotions over the next seven years. In 2015, A Fu and A Jiao returned with a new look designed to bring back Chinese New Year traditions.

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International Ad Spotlight: ‘Be More Fanta’ Introduces the Selfie Can in South Pacific

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Fanta is asking fans across the South Pacific to embrace the playful, fun and vibrant side of life in its “Be More Fanta” campaign. A 30-second “Be More Fanta” film shows teens pulling pranks on each other and taking photos as there subheads appear on screen: “Be More Bonkers”, “Be More Prankster” and “Be More Colourful”. The spot also features a new Fanta selfie can sporting the hashtag #BeMoreFanta and encouraging fans to take photos with the drink

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Color Blind? Decipher This Coca-Cola Life Ad From Denmark

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“Can you connect the dots?” That’s the question Coca-Cola Denmark and Copenhagen-based agency, Essencius, posed on social media in early-December to tease the launch of Coca-Cola Life. The question referred to a spherical image comprised of various-sized green and brown bubbles. A cursive pattern of dots embedded in the image links to spell “Life”, but only people who are color blind can read it. “As far as we know, this is the first campaign directly

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International Ad Spotlight: A Christmas Wish Comes True in Coca-Cola Brazil’s ‘A Bridge to Santa’

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A cinematic short film from Coca-Cola Brazil captures the joy and wonder of the Christmas season. Uma Ponte para Noel ("A Bridge for Santa”) tells the story of a village that Santa Claus has forgotten recently, perhaps because the main bridge into town is broken. A young boy named Mathias leaves a message for Santa in a Coke bottle, and after reading it, his father tries to try to fix the bridge. A Bridge for Santa was written by author, journalist

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Sprite Uses Snapchat Codes to Unleash Unique Creative Content in Brazil

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Fans around the world recognize the little yellow and white ghost as the symbol of Snapchat. It was only a matter of time before brands like Sprite would use the still-emerging technology to give consumers 10-second increments of undiscovered content. Sprite Brazil, in conjunction with CuboCC agency, recently created the “RFRSH” platform which prints surprising and unique Snapcodes on cans. The platform turns each Sprite can into a contact point

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International Ad Spotlight: Coca-Cola Bottles Launch Shooting Stars in Israel

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If you could open a bottle of Coca-Cola and wish for one thing, what would it be? That’s the question Coca-Cola asked fans during the Coca-Cola Summer Love music festival in Israel. Coca-Cola Israel created custom bottles that, when opened, made stars literally fall from the sky. The bottles featured 3D-printed caps embedded with star-shaped transmitters. When a consumer twisted a cap, the transmitter sent a Wi-Fi signal to one of three drones, which

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‘Coke-mojis’ Mimic Commuters' Facial Expressions in Stockholm Subway Station

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Coca-Cola recently gave Swedish commuters scurrying to catch a train a reason to pause and “Choose Happiness” through the innovative combination of emoticons and face-recognition technology. A bottlecap-shaped animated face greeted passengers in Stockholm’s busy Hötorget subway station on a series of interactive displays. The “Coke-moji” reflected the facial expressions of passers-by, returning playful winks, blown kisses

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