Innovation at Coca-Cola includes far more than new beverages. Each year, the company develops, tests and launches breakthrough packaging, equipment, merchandising, distribution models, and programs that enhance and refresh both its business and the local communities it serves around the world. In 2016 Coca-Cola, of course, once again delivered its share of engaging content, brand storytelling and experiential marketing.
Here are 16 Coca-Cola innovation
“You've just won a NEW CAR!”
Okay, so it wasn’t exactly a Price is Right moment. But it sure felt like one when the Ford Motor Company offered Coca-Cola Journey a new 2017 Ford Escape for JourneyxJourney, our epic three-week, 4,000-plus-mile storytelling road trip across America. The trip might have never happened without Ford. That’s the power of partnerships. Teamwork really does make the dream work.
The pie-in-the-sky dream that started
When you think of a classic American road trip, you think of Route 66.
So when it came time to map out our JourneyxJourney quest across the U.S., this kitschy-but-historic highway was an absolute must.
It didn’t disappoint. In fact, it exceeded our wildest, wackiest and wanderlust-est expectations.
We expected to see eerie abandoned gas stations with outdated signs advertising a gallon of gas for less than a dollar (#TBT to the good ole' days),
Two Coca-Cola Journey storytellers and a full production team recently hit the road on a three week cross-country road trip dubbed JourneyxJourney (“JxJ”). The purpose: to find and tell Coca-Cola stories across America.
Fans followed along as the JxJ crew produced content live from the road. Thanks in part to a motor home that served as a "Mobile Brand Publishing HQ", the team cranked out more than 20 videos, 10-plus written stories, and
6:30 a.m. Good morning, Fort Collins, Colorado. It’s time to fly!
“Good” and “morning” don’t usually go in the same sentence when you’re a night owl. That’s until you throw “hot-air balloon ride” into the mix. Then you have yourself a perfect morning.
Our JourneyxJourney 2017 Ford Escape arrived in a quaint neighborhood just outside Denver, right as the sun began to rise over the Rocky Mountain skyline. Surrounded by picturesque homes in every direction,
#JourneyxJourney was a unique experience made up of cities explored, challenges surmounted, people met, and stories told. But importantly, it was also an amazing opportunity for Meagan and I to learn about our own company, and the people and processes behind it, in a very personal way – which is no small feat when you work for the world’s largest beverage company!
Our bottlers are an essential part of the Coca-Cola system, so we visited several
Coca-Cola has retained the No. 3 spot on Interbrand's annual Best Global Brands ranking for the fourth consecutive year, with an estimated value of $73.1 billion.
Product and packaging innovations play a big role in that value, as do refreshing experiences the brand provides fans, according to the 2016 report released today. Interbrand cited JourneyxJourney cross-country storytelling road trip as an example of a creative way to link Coca-Cola
“Country music made Nashville what it is today... Music City USA,” explains Brenda Warren, visitor service representative at the Country Music Hall of Fame and Museum. “It’s the stories behind the songs, the stories that pull at your heart strings, that make country music.”
Our adventures in Nashville, Tenn. began with a tour of the Country Music Hall of Fame, or CMHOF. It was here that we first noticed a reoccurring tune – like any good country
The #JourneyxJourney team is currently making its way across America, discovering and telling Coca-Cola stories on a three-week road trip stretching 20+ stops and 4,000+ miles. Check out some of what we've been sharing along the way so far!
JourneyxJourney: The Coca-Cola Company Embarks on Cross-Country Storytelling Road Trip
Two brand journalists from the Coca-Cola Journey team are taking a road trip to discover, capture and amplify stories about
Terre Haute, Indiana, is the birthplace of the Coca-Cola contour bottle.
And if you didn't know that until now, there’s a community movement here that wants to make sure you do — and that anyone who ever passes through town knows, too.
When you work at The Coca-Cola Company, the history of the iconic bottle is one you assume you know well, especially right after said company spent a year celebrating the bottle’s 100th birthday. The Coca-Cola contour