JourneyXJourney

#JXJTerreHaute: Where History Has Plans for the Future

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Terre Haute, Indiana, is the birthplace of the Coca-Cola contour bottle. And if you didn't know that until now, there’s a community movement here that wants to make sure you do — and that anyone who ever passes through town knows, too. When you work at The Coca-Cola Company, the history of the iconic bottle is one you assume you know well, especially right after said company spent a year celebrating the bottle’s 100th birthday. The Coca-Cola contour

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#JXJSpringfield: Following Coca-Cola Family on the Road

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We’ve been planning and working on #JourneyxJourney for months. Routes, hotels, interviews, insurance, car washes, filming releases, a thousand things that are necessary to make sure this trip is as amazing as it has the potential to be. Now the trip is happening, and I’ve been following Meagan and Emily as they’ve hit the road, meeting incredible people and telling incredible stories. The pace they and the whole crew is keeping is incredible, and

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#JXJBirmingham: Finding Unexpected Stories on the Road

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Before we officially hit the road for #JourneyxJourney, we were often asked which stops we were most looking forward to seeing. And there were plenty to choose from; we’d first begun planning our route nearly a year prior, and by the time we were ready to go, we’d built up a carefully scheduled itinerary of more than 20 stops across three weeks. But within this precise schedule, we’d also been careful to leave space for the unplanned; time for serendipitous

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#JXJAtlanta: How to Be a Tourist in Your Own City

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Road tripping is all about discovering the new. So what happens when you’re passing through your own city? You strap a DSLR camera around your neck and act as a tourist for the day. Well, that’s what we did at least when our JourneyxJourney route took us back through Atlanta, Ga. We’re back home… what an adventure… right? Turns out, it actually was. Exploring your city or hometown from a tourist perspective is wildly underrated. Here are three tips

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Roadside History: 5 Little-Known Facts About Coca-Cola 'Ghost Signs'

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CARTERSVILLE, GA — Last week, our #JourneyxJourney team visited Cartersville, Ga. to check out the very first Coca-Cola wall advertisement. Painstakingly restored in 1989, the mural stands as crisp and vibrant as the day it was painted back in 1894. But though similar murals can be found all across the country, many have faded with time and are now known by enthusiasts as “ghost signs.” Curious to learn more? Here are five quick facts about Coca-Cola

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JourneyxJourney: The Coca-Cola Company Embarks on Cross-Country Storytelling Road Trip

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ATLANTA – The Real Thing meets the real world this week as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week expedition kicks off today in Atlanta with an employee

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