For 15 years, Coca-Cola has been part of the March Madness action as an NCAA Corporate Champion. This year, Coca-Cola is bringing to life new experiences, promotions and advertising that celebrate, refresh and reward thirsty fans as they cheer on their favorite teams.
College basketball fans can now raise a bottle of Coca-Cola, Coke Zero or Diet Coke to their beloved teams through a special NCAA March Madness promotion on ShareaCoke.com. Until
After the final horn sounded, the confetti fell and the 2016 NCAA® Division I Men’s Basketball National Championship team was crowned at NRG Stadium in Houston. Coca-Cola was there, instantly, to help fans celebrate the moment.
For years, Coke has produced commemorative cans for the winning team’s hometown markets, but Villanova Wildcats fans experienced the latest in the company’s innovative efforts to connect with consumers in real time. On Monday
Houston will be a hotbed of hoops this weekend as basketball fans from across the country descend on the Texas city to cheer on their teams in the NCAA® Men’s Final Four®. The Coca-Cola Company is once again joining the thrill of the Division I Men’s basketball season finale with a series of entertaining events and activations.
Coca-Cola, Coke Zero and POWERADE will be at the center of the action in Houston, bringing fans’ passions for sports, music
The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola®, Diet Coke®, Coke Zero™ and Coca-Cola Life®.
Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass bottles, 7.5-oz. mini cans, 20-oz. bottles, 1.25- and 2-liter bottles, and 12-oz. cans of all four Trademark Coke brands.
ShareaCoke.com, which sold 1 million personalized Coca-Cola bottles in 2015 and created priceless connections with consumers across the country, is welcoming Diet Coke and Coke Zero to the family.
Starting this week, fans can customize 8-oz. Diet Coke and Coke Zero glass bottles with names or phrases – perfect for mixing and matching truly personalized orders for friends and loved ones and celebrating special moments (including March Madness!).
The first weekend of NCAA® March Madness® delivered more than its share of surprises, with buzzer-beaters, historic upsets and earlier-than-expected exits dashing the hoop dreams of some fans and keeping others’ alive for at least another game. But even if your team is still dancing, chances are your bracket is either busted or busting at the seams.
Today, as the NCAA Sweet Sixteen® tips off and hoops-related chatter on social media ramps back up,
Fifty years ago, five young men stepped onto the court at Cole Field House in Maryland and not only changed the game of basketball, but also left an indelible mark for good on society.
In 1966, the Texas Western College Miners were one of the best teams in the country. Under the tutelage of legendary coach Don Haskins, the Miners reached the championship game against mighty Kentucky and storied coach Adolph Rupp.
As the Civil Rights Movement swelled
Filled with buzzer-beaters, Cinderella stories and rim-rattling dunks, college hoops is must-see TV for sports junkies and casual fans alike. And since there's no escaping the extravaganza of college basketball, your best bet is to make March Madness memorable with an ice-cold Coca-Cola and a spot at one of these unique viewing venues across the country.
They say that numbers don't lie, and at this massive sports palace near
On the afternoon of March 13, the culmination of a long and winding season and the end of a hectic couple of championship weeks will come to fruition when the 68 teams who will compete in the NCAA tournament are announced, much to the excitement of a basketball populace fully ready to be enveloped in March Madness.
And for Jay Rood and his team, Selection Sunday is just the start of the fun.
Rood, the vice president of race and sports at MGM International
Coca-Cola®, Coke ZeroTM and POWERADE® Pack Final Four Weekend with Family-Friendly Events for College
Basketball’s Biggest Fans
ATLANTA, March 30, 2015 – This week the
2015 NCAA Men's Final Four returns to Indianapolis — a hotbed for hoops
hysteria — and The Coca-Cola Company has once again planned a series of
larger-than-life experiences for passionate basketball fans of all ages.
Through sports, music and entertainment,