March Madness

Real-Time Refreshment: Coca-Cola Quenches Villanova's Thirst for Victory With Championship Can

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After the final horn sounded, the confetti fell and the 2016 NCAA® Division I Men’s Basketball National Championship team was crowned at NRG Stadium in Houston. Coca-Cola was there, instantly, to help fans celebrate the moment. For years, Coke has produced commemorative cans for the winning team’s hometown markets, but Villanova Wildcats fans experienced the latest in the company’s innovative efforts to connect with consumers in real time. On Monday

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Coca-Cola to Charge Up Hoops Fans During NCAA® Men’s Final Four® in Houston

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Houston will be a hotbed of hoops this weekend as basketball fans from across the country descend on the Texas city to cheer on their teams in the NCAA® Men’s Final Four®. The Coca-Cola Company is once again joining the thrill of the Division I Men’s basketball season finale with a series of entertaining events and activations. Coca-Cola, Coke Zero and POWERADE will be at the center of the action in Houston, bringing fans’ passions for sports, music

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Share a Coke® and a Song: Summer Campaign to Feature Lyrics on Packaging

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The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola®, Diet Coke®, Coke Zero™ and Coca-Cola Life®. Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass bottles, 7.5-oz. mini cans, 20-oz. bottles, 1.25- and 2-liter bottles, and 12-oz. cans of all four Trademark Coke brands.  “Share

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Share a Coke Online Store Adds Diet Coke and Coke Zero

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ShareaCoke.com, which sold 1 million personalized Coca-Cola bottles in 2015 and created priceless connections with consumers across the country, is welcoming Diet Coke and Coke Zero to the family. Starting this week, fans can customize 8-oz. Diet Coke and Coke Zero glass bottles with names or phrases – perfect for mixing and matching truly personalized orders for friends and loved ones and celebrating special moments (including March Madness!).  Check

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Busted Bracket Blues? Watch These Coke Zero Videos Starring Kenny Smith

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The first weekend of NCAA® March Madness® delivered more than its share of surprises, with buzzer-beaters, historic upsets and earlier-than-expected exits dashing the hoop dreams of some fans and keeping others’ alive for at least another game. But even if your team is still dancing, chances are your bracket is either busted or busting at the seams. Today, as the NCAA Sweet Sixteen® tips off and hoops-related chatter on social media ramps back up,

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A Win for the Ages: Texas Western’s History-making National Championship Turns 50

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Fifty years ago, five young men stepped onto the court at Cole Field House in Maryland and not only changed the game of basketball, but also left an indelible mark for good on society. In 1966, the Texas Western College Miners were one of the best teams in the country. Under the tutelage of legendary coach Don Haskins, the Miners reached the championship game against mighty Kentucky and storied coach Adolph Rupp. As the Civil Rights Movement swelled

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Hoops Heaven: 6 Hot Spots to Watch March Madness

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Filled with buzzer-beaters, Cinderella stories and rim-rattling dunks, college hoops is must-see TV for sports junkies and casual fans alike. And since there's no escaping the extravaganza of college basketball, your best bet is to make March Madness memorable with an ice-cold Coca-Cola and a spot at one of these unique viewing venues across the country. STATS, Atlanta They say that numbers don't lie, and at this massive sports palace near

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The Art of Oddsmaking: Las Vegas Pros Get to Work on Selection Sunday

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On the afternoon of March 13, the culmination of a long and winding season and the end of a hectic couple of championship weeks will come to fruition when the 68 teams who will compete in the NCAA tournament are announced, much to the excitement of a basketball populace fully ready to be enveloped in March Madness. And for Jay Rood and his team, Selection Sunday is just the start of the fun. Rood, the vice president of race and sports at MGM International

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The Coca-Cola Company Hypes Up the Hoosier State During NCAA® Men's Final Four® in Indianapolis

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Coca-Cola®, Coke ZeroTM and POWERADE® Pack Final Four Weekend with Family-Friendly Events for College Basketball’s Biggest Fans ATLANTA, March 30, 2015 – This week the 2015 NCAA Men's Final Four returns to Indianapolis — a hotbed for hoops hysteria — and The Coca-Cola Company has once again planned a series of larger-than-life experiences for passionate basketball fans of all ages. Through sports, music and entertainment,

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Living Their Hoop Dreams: These Coke Employees Played College Basketball

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The madness of March is heating up heading into this weekend’s Sweet Sixteen matchups. All eyes are on Indianapolis as top seeds and underdogs alike strive to “survive and advance” in the tournament affectionately known as the Big Dance, vying for a coveted Final Four berth.  Meanwhile, fans from coast to coast are rooting on their teams, keeping tabs on their brackets and chalking up bragging rights over friends, family members and

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