March Madness

Carolina Champs: Coca-Cola Toasts UNC and USC National Basketball Titles With Commemorative Cans

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These last few weeks have been especially sweet for hoops fans in the Carolinas, as teams for both states’ flagship universities capped March Madness by taking home NCAA Division 1 National Championships. The University of North Carolina men and University of South Carolina women cut down the nets in Phoenix and Dallas, respectively, and now Coca-Cola is giving Tar Heel and Gamecock fans a refreshing way to savor the sweet taste of victory: commemorative

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#OutOfOffice: Coke’s Chris King Hits the Hardwood as NCAA Basketball Referee

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When it comes to college hoops, Chris King often has one of the best seats in the house. It's a perk of running alongside players as an NCAA men's basketball referee. But when he’s not analyzing plays on the court, King is analyzing trends in consumer reporting as a project manager one of the Consumer Interaction Center at Coca-Cola headquarters in Atlanta, Ga., where he has worked for 18 years. Getting Court Time Before he became a referee, King

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How to Order ‘Share a Coke’ Bottles Sporting Your College Hoops Team’s Logo For March Madness 

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For 15 years, Coca-Cola has been part of the March Madness action as an NCAA Corporate Champion. This year, Coca-Cola is bringing to life new experiences, promotions and advertising that celebrate, refresh and reward thirsty fans as they cheer on their favorite teams.  College basketball fans can now raise a bottle of Coca-Cola, Coke Zero or Diet Coke to their beloved teams through a special NCAA March Madness promotion on ShareaCoke.com. Until

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Real-Time Refreshment: Coca-Cola Quenches Villanova's Thirst for Victory With Championship Can

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After the final horn sounded, the confetti fell and the 2016 NCAA® Division I Men’s Basketball National Championship team was crowned at NRG Stadium in Houston. Coca-Cola was there, instantly, to help fans celebrate the moment. For years, Coke has produced commemorative cans for the winning team’s hometown markets, but Villanova Wildcats fans experienced the latest in the company’s innovative efforts to connect with consumers in real time. On Monday

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Coca-Cola to Charge Up Hoops Fans During NCAA® Men’s Final Four® in Houston

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Houston will be a hotbed of hoops this weekend as basketball fans from across the country descend on the Texas city to cheer on their teams in the NCAA® Men’s Final Four®. The Coca-Cola Company is once again joining the thrill of the Division I Men’s basketball season finale with a series of entertaining events and activations. Coca-Cola, Coke Zero and POWERADE will be at the center of the action in Houston, bringing fans’ passions for sports, music

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Share a Coke® and a Song: Summer Campaign to Feature Lyrics on Packaging

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The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola®, Diet Coke®, Coke Zero™ and Coca-Cola Life®. Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass bottles, 7.5-oz. mini cans, 20-oz. bottles, 1.25- and 2-liter bottles, and 12-oz. cans of all four Trademark Coke brands.  “Share

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Share a Coke Online Store Adds Diet Coke and Coke Zero

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ShareaCoke.com, which sold 1 million personalized Coca-Cola bottles in 2015 and created priceless connections with consumers across the country, is welcoming Diet Coke and Coke Zero to the family. Starting this week, fans can customize 8-oz. Diet Coke and Coke Zero glass bottles with names or phrases – perfect for mixing and matching truly personalized orders for friends and loved ones and celebrating special moments (including March Madness!).  Check

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Busted Bracket Blues? Watch These Coke Zero Videos Starring Kenny Smith

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The first weekend of NCAA® March Madness® delivered more than its share of surprises, with buzzer-beaters, historic upsets and earlier-than-expected exits dashing the hoop dreams of some fans and keeping others’ alive for at least another game. But even if your team is still dancing, chances are your bracket is either busted or busting at the seams. Today, as the NCAA Sweet Sixteen® tips off and hoops-related chatter on social media ramps back up,

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A Win for the Ages: Texas Western’s History-making National Championship Turns 50

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Fifty years ago, five young men stepped onto the court at Cole Field House in Maryland and not only changed the game of basketball, but also left an indelible mark for good on society. In 1966, the Texas Western College Miners were one of the best teams in the country. Under the tutelage of legendary coach Don Haskins, the Miners reached the championship game against mighty Kentucky and storied coach Adolph Rupp. As the Civil Rights Movement swelled

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Hoops Heaven: 6 Hot Spots to Watch March Madness

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Filled with buzzer-beaters, Cinderella stories and rim-rattling dunks, college hoops is must-see TV for sports junkies and casual fans alike. And since there's no escaping the extravaganza of college basketball, your best bet is to make March Madness memorable with an ice-cold Coca-Cola and a spot at one of these unique viewing venues across the country. STATS, Atlanta They say that numbers don't lie, and at this massive sports palace near

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