Marketing & Commercial Leadership

Great Lakes Coca-Cola Distribution, L.L.C. Signs Definitive Agreement With The Coca-Cola Company

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Implementation of 21st Century Beverage Partnership Model in the United States Continues Atlanta, Nov. 19, 2014 – The Coca-Cola Company today announced that it had signed a definitive agreement with Great Lakes Coca-Cola Distribution, L.L.C., a wholly-owned subsidiary of Reyes Holdings, L.L.C. This agreement follows a Letter of Intent announced in February with Reyes Holdings, L.L.C. for the granting of territories in the greater Chicago area.

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The Coca-Cola Company to Participate in the Morgan Stanley Global Consumer & Retail Conference

ATLANTA, Oct. 22, 2014 – The Coca-Cola Company today announced that Sandy Douglas, Senior Vice President, Global Chief Customer Officer, and President of Coca-Cola North America, will present at 8:35 a.m. EST, Wednesday, November 19, 2014 during the Morgan Stanley Global Consumer & Retail Conference being held in New York City.  The Company invites investors to listen to the live audiocast of the presentation at its website, www.coca-colacompany.com/investors. 

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Coca-Cola Invites the World to the Opening Match of the 2014 FIFA World Cup™ with Unveil of ‘The Happiness Flag’

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SAO PAULO, June 12, 2014 — 32 countries are represented by their national football team in the 2014 FIFA World CupTM, yet today, the faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo.  Ahead of the opening match, Coca-Cola unveiled “The Happiness Flag” - the largest-ever, digitally produced Photomosaic® Flag.  The Flag is part of the Coca-Cola 2014 FIFA World CupTM campaign, ‘The World’s Cup’

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It’s in the Bag: Diet Coke Partners with Whitney Port to Create Fall Fashion's Hottest New Accessory

Diet Coke Tastemakers Project celebrates the unique style of fashionistas everywhereFans to select which of Port's designs will be available in Target stores nationwide this fall Atlanta, June 03, 2014 – This fall’s “it” bag won’t be decided by celebrities, models or even fashion’s elite. Instead, Diet Coke is giving every trendsetter the opportunity to choose which tote they’ll be seeing on store shelves. The No. 1 no-calorie brand invited

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