Millennials

#JXJBirmingham: Finding Unexpected Stories on the Road

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Before we officially hit the road for #JourneyxJourney, we were often asked which stops we were most looking forward to seeing. And there were plenty to choose from; we’d first begun planning our route nearly a year prior, and by the time we were ready to go, we’d built up a carefully scheduled itinerary of more than 20 stops across three weeks. But within this precise schedule, we’d also been careful to leave space for the unplanned; time for serendipitous

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#JXJAtlanta: How to Be a Tourist in Your Own City

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Road tripping is all about discovering the new. So what happens when you’re passing through your own city? You strap a DSLR camera around your neck and act as a tourist for the day. Well, that’s what we did at least when our JourneyxJourney route took us back through Atlanta, Ga. We’re back home… what an adventure… right? Turns out, it actually was. Exploring your city or hometown from a tourist perspective is wildly underrated. Here are three tips

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Taste Test: Top 5 Drinks I Tried at the World of Coca-Cola

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The “Taste It!” room has, in many ways, transcended the reputation of the World of Coca-Cola.  I knew what Beverly was before I ever set eyes on the place. (And if you don’t know what Beverly is, I’ll get to that.) For many of the fans waiting outside one of downtown Atlanta’s most popular tourist desinations, a chance to try beverages from The Coca-Cola Company's global portfolio is the main reason they’re standing in the longest line in Pemberton

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Roadside History: 5 Little-Known Facts About Coca-Cola 'Ghost Signs'

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CARTERSVILLE, GA — Last week, our #JourneyxJourney team visited Cartersville, Ga. to check out the very first Coca-Cola wall advertisement. Painstakingly restored in 1989, the mural stands as crisp and vibrant as the day it was painted back in 1894. But though similar murals can be found all across the country, many have faded with time and are now known by enthusiasts as “ghost signs.” Curious to learn more? Here are five quick facts about Coca-Cola

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JourneyxJourney: The Coca-Cola Company Embarks on Cross-Country Storytelling Road Trip

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ATLANTA – The Real Thing meets the real world this week as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week expedition kicks off today in Atlanta with an employee

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Culinary Caravans: Food Truck Festivals Bring Fresh Eats to the Masses

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The West Coast is responsible for a smorgasbord of food trends. There's the California-style burrito, now decades old. Farm-to-table? Credit California for that, too. And food trucks — the gourmet kind with fusion tacos, falafel and wood-fired pizzas — can also trace their genesis to the Golden State. Raul Martinez, an East L.A. cook who converted an ice cream truck to sling street-style tacos, is often credited with the first food truck. Martinez's

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Never Dine Alone: A Summer Intern's Take

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Two months ago, when I discovered that one of my intern assignments at Coca-Cola would be to help facilitate the “Never Dine Alone” networking program, I had no idea how I would go about filling the shoes of my colleague Amy Sparks, who co-created the program and has managed it since day one. Now, a few months later after coordinating three events, I feel like a "Never Dine Alone" pro. The program has helped me expand my knowledge of the

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Coke's James Quincey on 3 Trends Shaping the Global Retail Industry

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RIO DE JANEIRO – As the world’s top athletes set their sights on winning gold, senior leaders from Coca-Cola and 80 of the world’s top retailers gathered just a few miles away with the equally ambitious mission of winning the hearts and minds of consumers in a fast-moving industry. In his opening remarks at the Coca-Cola Retailing Research Councils global summit, Coca-Cola President and COO James Quincey explored the challenges and opportunities

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Good Things Come in Small Packs: Tiny-But-Mighty Coca-Cola Bottle Drives Growth in India

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Good things come in small packages. That's certainly the case in India, where an innovative plastic Coca-Cola bottle is driving growth. Known officially as the Affordable Small Sparkling Package – or “ASSP”– the new 250-milliliter bottle addresses age-old problems in a country that covers more than a million square miles and includes more than a billion inhabitants: keeping products both fresh and affordable.  “In a country the size of India,

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The Big Business of Beef Jerky: How a Snack Food Once Eaten by Pirates and Hunter-Gatherers Became the Darling of the Gourmet Food World

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Andy Hanenberg wasn't a big fan of beef jerky when he started experimenting with a meat slicer and spices a few years ago. But the process of making beef jerky and its fit with his protein-heavy paleo diet appealed to him, so he started playing around with creative combinations like lemon-mint and blue cheese-mushroom. He enlisted an artist friend to design fun packaging “as if each flavor is its own character and personality" and started introducing

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