Millennials

Photogenic Package: Coca-Cola Israel Creates First-Ever 'Selfie Bottle'

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Imagine this scenario. You look amazing today. You feel even better. This is going to be the best day ever. And you’re going to celebrate, of course, by snapping the most excellent selfie and posting it to Snapchat. But you need to be unique. Your selfie needs to be the coolest ever. How could you possibly top the selfie you took last week when you were also feeling tops?  That's where Coca-Cola comes in. The brand is taking selfies to the next

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Interactive Labels Link Coke Studio Fans in Pakistan With Their Favorite Stars

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Coke Studio has thrilled fans since 2008 with a unique musical fusion concept that has helped reshape popular culture in Pakistan and inspired an international branded entertainment franchise. And for the show’s just-concluded ninth season, Coca-Cola extended the excitement from TV to mobile phones through innovative Augmented Reality (AR) packaging. Images of the 40 artists featured in Season 9 were printed on labels of limited-edition Coca-Cola

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Coke's Bea Perez Talks Sustainability, Shares Career Advice With World Affairs Council of Atlanta Young Leaders

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The Young Leaders of the World Affairs Council of Atlanta is a group of professionals in their 20s and 30s who share common interest in global connectedness. They engage with experts in various industries to gain a better understanding of complex issues. Members are inquisitive, diverse in their perspective and committed to participating in the global arena. It's no surprise that one of the group’s signature events is the Global Leadership Dialogue

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Photos: Step Inside the New Coca-Cola India Offices

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Every space tells a story – about the people who inhabit it – their values, culture, traditions and, most importantly, what they stand for. The new Coca-Cola India offices in Gurgaon are a clear embodiment of this philosophy. It strikes you as soon as you step off the elevator and stays with you as you walk through the bright-red front doors. The company's tenets are illustrated in a value wall in the reception area across the entire office

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5 Surprises at League of Legends Worlds (Besides Me Being There)

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For anyone who has ever been to a League of Legends tournament, let alone played the game from their computer at home, I am sure to embarrass myself with the following “revelations.” I will certainly sound foolish, ill informed, and like a newbie to the League of Legends world. Mostly because I am. The 2016 League of Legends Worlds tournament in Los Angeles was my first exposure to the eSports world, and it greeted me with unexpected surprises along

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Shaping Vision: Global Shapers Chandigarh Hub Provides Eye Care to India's Underprivileged Children

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The Coca-Cola Company believes young people have an indispensable role in shaping their local communities, countries and world. This exclusive series highlights the semifinalist Global Shaper projects who are competing to win five $10,000 prizes as part of the 2016 Coca-Cola Shaping a Better Future Grant Challenge for the Global Shapers Community. Here we highlight the work of the Chandigarh, India Hub. Many underprivileged

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Central and South American Entrepreneurs Bring Their Skills to Atlanta

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Oscar Tadeo grew up in the small city of Sonsonate, El Salvador. But as a teenager, he spent his nights watching American fashion shows—Say Yes to the Dress, What Not to Wear and Project Runway. Now he’s designing his own clothes, but his Salvadoran products have a unique element you won’t find on most primetime fashion programs in the U.S. They’re dyed with native indigo extract and made with almond leaves and coconut cores. Tadeo says

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Shaping a Better Future in Afghanistan: Toward Resilience

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As an Impact Partner of the World Economic Forum’s Global Shapers Community, The Coca-Cola Company believes young people have an indispensable role in shaping their local communities, countries and world. This exclusive series highlights semifinalist Global Shaper projects competing to win five $10,000 prizes as part of the 2016 Coca-Cola Shaping a Better Future Grant Challenge for the Global Shapers Community. Here we highlight

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JourneyxJourney: Behind the Scenes of a Storytelling Road Trip

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Two Coca-Cola Journey storytellers and a full production team recently hit the road on a three week cross-country road trip dubbed JourneyxJourney (“JxJ”). The purpose: to find and tell Coca-Cola stories across America. Fans followed along as the JxJ crew produced content live from the road. Thanks in part to a motor home that served as a "Mobile Brand Publishing HQ", the team cranked out more than 20 videos, 10-plus written stories, and

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Coke eSports Hosting League of Legends World Championship Viewing Parties in 200+ Cinemas

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If you’re not one of the 15,000 lucky gaming fans who scored tickets to the 2016 League of Legends World Championships at the Staples Center in Los Angeles – which sold out in few minutes – don’t sweat it. Coca-Cola has you covered. The brand is teaming up with select cinema partners to host viewing parties more than 200 screens across the United States, Europe and Canada. Click here to find a participating theater near you and buy tickets to the

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