My Coke Rewards

My Coke Rewards Turns 10

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It all started in 2006. We set out to create a loyalty program that was both happy and fun. We wanted to reward you, our most loyal fans, for being the very best ambassadors and to officially invite you into the Coca-Cola family. What started small, has now grown to nearly 23 million lifetime members. This is our community, My Coke Rewards. In honor of our 10th birthday, we thought we would take a minute to reflect. We owe the success of this program

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