Our Way Forward

Coca-Cola North America is Bringing the Bubbly with Two Big Water Brands

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The carbonated water movement is bubbling up. As consumers seek to quench their thirst with drinks that contain no calories and no sugar, many are choosing to sip on sparkling water that’s refreshing and hydrating. Fizzy water isn’t something new—it’s been prevalent in European markets for years. But in the U.S., there’s been renewed interest and a consequent surge in growth, particularly in flavors and availability. For instance, in North America,

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Coca-Cola Zero Reformulates to Encourage No Sugar Consumption

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Coca-Cola Zero was originally launched in Great Britain in 2006 to great fan fare. Through the traditional marketing channels expected from the world’s largest beverage company, Coca-Cola made news and noise when introducing its sugar-free and calorie-free twist on its eponymous beverage. Demand for Coke Zero started strong yet awareness of its nutritional content was surprisingly low. Research showed half of people surveyed didn’t realize the drink

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DASANI Rolls Out Multipacks With Smaller Bottles

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When browsing store shelves looking for the pure, crisp hydration of DASANI, shoppers now have a new, convenient packaging option. The bottled water brand recently introduced a multi-pack with fully recyclable 10-oz. bottles, ideal for lunchboxes. “We know people are looking for more convenience when staying refreshed throughout the day,” said Candice Chang, brand director, DASANI, Coca-Cola North America. "And this new 10-ounce bottle is a

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Dairy Disruptors: Fast-Growing fairlife Milk Adds New Varieties, Refreshes Look

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By pioneering new paths for consumers and the dairy industry, fairlife is shaking up the world of milk. A focus on the fundamentals – exceptional cow care, smart and responsible farming, and sustainable agriculture – drives the fairlife mission to reinvigorate the category by concentrating milk’s natural goodness to deliver the nutrition needed to live life well. Following that same commitment to the basics, the fast-growing company’s flagship product,

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Half of Coca-Cola Sales in UK Grocery and Convenience Stores Coming From No-Sugar Options

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Coca-Cola Great Britain has sold one no-sugar Coca-Cola – Coca-Cola Zero Sugar and Diet Coke – for every Coca-Cola Classic sold this year in the UK grocery channel, according to new Nielsen data.  Coca-Cola Zero Sugar sales have reached £115m since launching in June 2016. Sales of the brand, which replaced Coca-Cola Zero, were up 52 percent in grocery and convenience stores in the first three months of the year. “We’re pleased that in just nine

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How We're Changing Our Business, Inside and Outside the Bottle, in Western Europe

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One secret to The Coca-Cola Company’s success over the last 130-plus years has been its ability to evolve with changing social trends and new generations of consumers. Today, the pace of change has never been faster, especially in the highly developed markets of Europe. Dan Sayre, president of Coca-Cola’s Western Europe Business Unit, explains how the company is still evolving in tune with consumers and is as relevant and responsive as ever. How

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Creative Sampling Campaign Kick-Starts Coca-Cola Zero Sugar Launch in Norway

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Coca-Cola Zero Sugar recently hit the shelves in Norway, supported by a multi-channel marketing campaign highlighting that it tastes even more like original Coca-Cola, but without sugar. The campaign spans TV, outdoor and point-of-sale advertising, digital coupons and social media posts. At the heart of the launch is a sampling drive reaching an estimated 500,000 consumers. Coca-Cola Norway set up a sampling booth at Oslo's main

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Coca-Cola Leads Industry-Wide SmartLabel Initiative

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Gone are the days where shoppers pull items off shelves without a second glance. People are becoming more conscientious about what they buy, and they want to be more informed about what’s inside their food and beverages, from nutrients to possible allergens to genetically modified ingredients and more. People are seeking more information that informs their purchase decision. In today’s digital environment, we are helping lead this effort to better

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Coca-Cola and the Balance Calories Initiative to Reduce Sugar from Beverages Nationally

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In 2014, the Alliance for a Healthier Generation, American Beverage Association (ABA) and the nation’s top beverage companies announced a push to encourage greater interest in and access to lower and no-calorie beverage options through their Balance Calories Initiative (BCI). The Balance Calories Initiative is the single-largest voluntary effort by an industry to help fight obesity. The goal? To reduce beverage calories consumed per person nationally

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DASANI® Sparkling Adds 5 New Flavors

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DASANI® Sparkling is welcoming new additions to the family. The current lineup of flavors – Lime, Berry, Raspberry Lemonade, Black Cherry and Tropical Pineapple – will be joined by five new varieties: Strawberry Guava, White Peach, Blood Orange, Pink Grapefruit and Watermelon. The existing lemon variety of DASANI Sparkling will be replaced with Meyer Lemon. Fans can enjoy these fun new flavors in the same zero-calorie beverage they know and love. “We

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