Coca-Cola Zero was originally launched in Great Britain in 2006 to great fan fare. Through the traditional marketing channels expected from the world’s largest beverage company, Coca-Cola made news and noise when introducing its sugar-free and calorie-free twist on its eponymous beverage.
Demand for Coke Zero started strong yet awareness of its nutritional content was surprisingly low. Research showed half of people surveyed didn’t realize the drink
Gone are the days where shoppers pull items off shelves without a second glance. People are becoming more conscientious about what they buy, and they want to be more informed about what’s inside their food and beverages, from nutrients to possible allergens to genetically modified ingredients and more. People are seeking more information that informs their purchase decision. In today’s digital environment, we are helping lead this effort to better
We’ve all heard the cliché ‘less is more’. After just one year on supermarket shelves, cliché has become real with sales data revealing the new Coca-Cola 250ml packs have outgrown demand for their larger alternatives.
According to Lisa Winn, Coca-Cola South Pacific marketing director, the moderately sized 250ml packs were created in response to growing interest and demand for smaller pack sizes.
"More people are now
While new and different drinks are just the beginning, we want to do more. So we are.
We’re providing smaller, more convenient packaging, so people can control sugar more easily.
We continue to put clear, easy-to-find nutrition information right up front to support informed choices without the guesswork.
And we’re diligently following our longstanding policy not to target advertising to children under age 12 anywhere in the world.
Coca-Cola is dedicated to providing more choice for consumers – from new beverage products and lower-sugar options to smaller portion sizes and broader access to the Coca-Cola portfolio. Delivering variety is far from a new concept for the company. In fact, it’s been a part of the company’s marketing and packaging DNA for decades—
take Germany, for example, where consumers have been personalizing their Coca-Cola purchases for years.
When your company name is recognized around the world—seen everywhere from the sides of rural barns to the awnings of city bodegas—it’s critical to listen to what people want and need from you. And as people’s tastes and lifestyles change from day to day, from generation to generation, we must change alongside, too.
And we are.
At The Coca-Cola Company, we’re evolving to give people around the world more of the drinks they want. And, as the leader
Honest Tea, the nation’s top-selling organic bottled tea, is quietly building another category-leading brand a few aisles over.
The Honest Kids line of organic juice drinks today accounts for 48%of Honest Tea’s total business and 71% of its growth1. The brand continues to win over parents seeking lower-sugar, organic juices for their kids – which is leading to wider distribution in retail and restaurant channels.
“Honest Kids has largely
#JourneyxJourney was a unique experience made up of cities explored, challenges surmounted, people met, and stories told. But importantly, it was also an amazing opportunity for Meagan and I to learn about our own company, and the people and processes behind it, in a very personal way – which is no small feat when you work for the world’s largest beverage company!
Our bottlers are an essential part of the Coca-Cola system, so we visited several
Recovery | PlantBottle™ Packaging
Goal: Work with our partners to recover and recycle the equivalent of 75 percent of the bottles and cans we introduce into developed markets by 2020.
Progress: On track. We estimate a 59 percent recovery rate in developed markets.
Goal: We aim to recover and recycle 50 percent of the equivalent bottles and cans we introduce globally each year by 2015.
Progress: Achieved. We estimate that 59
Good things come in small packages. That's certainly the case in India, where an innovative plastic Coca-Cola bottle is driving growth.
Known officially as the Affordable Small Sparkling Package – or “ASSP”– the new 250-milliliter bottle addresses age-old problems in a country that covers more than a million square miles and includes more than a billion inhabitants: keeping products both fresh and affordable.
“In a country the size of India,