We’ve all heard the cliché ‘less is more’. After just one year on supermarket shelves, cliché has become real with sales data revealing the new Coca-Cola 250ml packs have outgrown demand for their larger alternatives.
According to Lisa Winn, Coca-Cola South Pacific marketing director, the moderately sized 250ml packs were created in response to growing interest and demand for smaller pack sizes.
"More people are now
While new and different drinks are just the beginning, we want to do more. So we are.
We’re providing smaller, more convenient packaging, so people can control sugar more easily.
We continue to put clear, easy-to-find nutrition information right up front to support informed choices without the guesswork.
And we’re diligently following our longstanding policy not to target advertising to children under age 12 anywhere in the world.
Coca-Cola is dedicated to providing more choice for consumers – from new beverage products and lower-sugar options to smaller portion sizes and broader access to the Coca-Cola portfolio. Delivering variety is far from a new concept for the company. In fact, it’s been a part of the company’s marketing and packaging DNA for decades—
take Germany, for example, where consumers have been personalizing their Coca-Cola purchases for years.
When your company name is recognized around the world—seen everywhere from the sides of rural barns to the awnings of city bodegas—it’s critical to listen to what people want and need from you. And as people’s tastes and lifestyles change from day to day, from generation to generation, we must change alongside, too.
And we are.
At The Coca-Cola Company, we’re evolving to give people around the world more of the drinks they want. And, as the leader
Honest Tea, the nation’s top-selling organic bottled tea, is quietly building another category-leading brand a few aisles over.
The Honest Kids line of organic juice drinks today accounts for 48%of Honest Tea’s total business and 71% of its growth1. The brand continues to win over parents seeking lower-sugar, organic juices for their kids – which is leading to wider distribution in retail and restaurant channels.
“Honest Kids has largely
#JourneyxJourney was a unique experience made up of cities explored, challenges surmounted, people met, and stories told. But importantly, it was also an amazing opportunity for Meagan and I to learn about our own company, and the people and processes behind it, in a very personal way – which is no small feat when you work for the world’s largest beverage company!
Our bottlers are an essential part of the Coca-Cola system, so we visited several
Recovery | PlantBottle™ Packaging
Goal: Work with our partners to recover and recycle the equivalent of 75 percent of the bottles and cans we introduce into developed markets by 2020.
Progress: On track. We estimate a 59 percent recovery rate in developed markets.
Goal: We aim to recover and recycle 50 percent of the equivalent bottles and cans we introduce globally each year by 2015.
Progress: Achieved. We estimate that 59
Good things come in small packages. That's certainly the case in India, where an innovative plastic Coca-Cola bottle is driving growth.
Known officially as the Affordable Small Sparkling Package – or “ASSP”– the new 250-milliliter bottle addresses age-old problems in a country that covers more than a million square miles and includes more than a billion inhabitants: keeping products both fresh and affordable.
“In a country the size of India,
Coca-Cola’s shift in packaging has consumers wanting one more sip.
The recent focus on smaller cans and bottles is not only generating more business—it’s leading Coca-Cola back to its roots.
“When we were growing up, Coca-Cola was eight ounces and we’d drink it and go for that extra sip and wish there were more,” says Sandy Douglas, president of Coca-Cola North America. “That’s a good experience.”
So far this year, the number of mini can tractions
in Germany, which has a variety of
refillable and recyclable beverage packages, is discontinuing two of its
refillable PET packaging sizes, which has led to some questions about the
environmental impact of the decision.
Erfrischungsgetränke AG, the Coca-Cola bottler in Germany, is committed to
providing a comprehensive range of the highest quality products to meet
consumer needs while at the same time minimizing