Innovation at Coca-Cola includes far more than new beverages. Each year, the company develops, tests and launches breakthrough packaging, equipment, merchandising, distribution models, and programs that enhance and refresh both its business and the local communities it serves around the world. In 2016 Coca-Cola, of course, once again delivered its share of engaging content, brand storytelling and experiential marketing.
Here are 16 Coca-Cola innovation
ShareaCoke.com, which has sold more than 1 million personalized bottles of Coca-Cola, Diet Coke and Coke Zero since launching in the spring of 2015, has expanded its inventory to include licensed apparel, collectibles and more – just in time for the holiday shopping season.
The eCommerce site recently merged with Coca-ColaStore.com, giving fans a one-stop shop for a full array of licensed merchandise. Combining the two sites will help the company
This summer, would-be sweltering college campuses and festivals across the Southeast had the chance to cool down with ice-cold Coca-Cola. And by ice cold, we mean literally ice cold, served up in contour Coca-Cola bottles made of actual ice.
In 2013, Coca-Cola Colombia first made a frozen splash with the innovative bottles, but this summer the concept made its way into the hands of American festivalgoers and students during the first-ever
Coca-Cola fans, it's time to clear out some space in your closet to make room for a Share a Coke® t-shirt.
With four designs to choose from, including the iconic contour bottle and the Coca-Cola ribbon, there’s a shirt for everyone. And now you can express your brand love by personalizing your very own... or a gift for someone special.
Click over to ShareaCoke.com to personalize and order a t-shirt, and for a limited time get a free personalized
The most-followed celebrity on Instagram now has the most-liked photo on the popular social network. A Selena Gomez photo taken for the “Share a Coke and a Song” campaign and posted to the pop star’s Instagram account has garnered more than 4 million likes since June 25.
The photo, shot in April in Los Angeles by noted fashion photographer Guy Aroch, shows the Coca-Cola ambassador sipping on a red-and-white straw from a glass bottle of Coca-Cola
They had done it before, using their design talents to elevate the "Share a Coke" campaign to a visual success. Now came the campaign’s next iteration – "Share a Coke and a Song" – and a new host of challenges for Coca-Cola Design.
How, the team tasked itself, could it make music come alive on Coke cans and packaging?
For inspiration, they dug deep into Coca-Cola’s heritage and all things music, commissioned a world-renowned
“Share a Coke” is signing a new tune this summer with a first-of-its-kind campaign featuring song lyrics on limited-edition packaging. We caught up with Coca-Cola Music to learn how they sourced, selected and secured the 75 genre-spanning lyrics found on bottles and cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.
The process started last July, when the team briefed music agency Cornerstone on the “Share a Coke and a Song” concept, which
McDonald’s and Coca-Cola are teaming up to get America singing their favorite summer songs for the chance to win a VIP experience at “The Late Late Show with James Corden” in L.A. or one of hundreds of $250 StubHub gift codes.
Customers will be the real stars of the Sip. Share. Win! Sweepstakes, which runs through Aug. 1. Through the Shazam app, fans can use their mobile phone to record themselves singing their own unique karaoke video using one
Pop star and “Share a Coke and a Song” ambassador Selena Gomez stopped by Coca-Cola HQ ahead of her June 9 Atlanta tour stop. The 23-year-old singer documented her tour of the Coke archives on social media, posting photos and video snippets to her Instagram account.
“No big deal... just in the Coke offices,” she says in one clip with a smile as she walks past a life-sized cardboard cutout of herself. Watch it here.
Lyrics from two Gomez songs, “Love
It all started with a tweet. This tweet to be exact.
A tweet that ignited an ever-lasting love affair between Coca-Cola Music and independent husband and wife music duo, High Dive Heart.
A tweet that led to many more tweets, a music video, fan Periscopes, a Spotify playlist and yes, that on-going love affair between Coca-Cola Music and the two love birds that make up High Dive Heart, Jason Reeves and Nelly Joy. So back to the infamous 140 character