Share a Coke

Cherry Coke, Coca-Cola Life – and Last Names – Join Ice-Cold ‘Share a Coke’ Summer Campaign

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“Share a Coke” is back this summer with more names and flavor choices than ever. The fourth iteration of the hit campaign reminds fans that nothing beats the summer heat like an ice-cold, delicious Coca-Cola.  Starting in May, 20-oz. bottles of Coca-Cola, Diet Coke and Coke Zero – and, for the first time in the U.S., Coca-Cola Life and Cherry Coke – will feature first and last names. More than 1,000 first and last names are available this year,

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Carolina Champs: Coca-Cola Toasts UNC and USC National Basketball Titles With Commemorative Cans

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These last few weeks have been especially sweet for hoops fans in the Carolinas, as teams for both states’ flagship universities capped March Madness by taking home NCAA Division 1 National Championships. The University of North Carolina men and University of South Carolina women cut down the nets in Phoenix and Dallas, respectively, and now Coca-Cola is giving Tar Heel and Gamecock fans a refreshing way to savor the sweet taste of victory: commemorative

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How to Order ‘Share a Coke’ Bottles Sporting Your College Hoops Team’s Logo For March Madness 

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For 15 years, Coca-Cola has been part of the March Madness action as an NCAA Corporate Champion. This year, Coca-Cola is bringing to life new experiences, promotions and advertising that celebrate, refresh and reward thirsty fans as they cheer on their favorite teams.  College basketball fans can now raise a bottle of Coca-Cola, Coke Zero or Diet Coke to their beloved teams through a special NCAA March Madness promotion on ShareaCoke.com. Until

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16 Coca-Cola Innovations From 2016 That Blew Our Minds

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Innovation at Coca-Cola includes far more than new beverages. Each year, the company develops, tests and launches breakthrough packaging, equipment, merchandising, distribution models, and programs that enhance and refresh both its business and the local communities it serves around the world. In 2016 Coca-Cola, of course, once again delivered its share of engaging content, brand storytelling and experiential marketing. Here are 16 Coca-Cola innovation

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Bottles and Beyond: Share a Coke Online Store Now Includes Licensed Apparel, Merchandise and More

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ShareaCoke.com, which has sold more than 1 million personalized bottles of Coca-Cola, Diet Coke and Coke Zero since launching in the spring of 2015, has expanded its inventory to include licensed apparel, collectibles and more – just in time for the holiday shopping season. The eCommerce site recently merged with Coca-ColaStore.com, giving fans a one-stop shop for a full array of licensed merchandise. Combining the two sites will help the company

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Coca-Cola Chills Out College Campuses With Ice Bottle Tour

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This summer, would-be sweltering college campuses and festivals across the Southeast had the chance to cool down with ice-cold Coca-Cola. And by ice cold, we mean literally ice cold, served up in contour Coca-Cola bottles made of actual ice. In 2013, Coca-Cola Colombia first made a frozen splash with the innovative bottles, but this summer the concept made its way into the hands of American festivalgoers and students during the first-ever

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Share a Coke® Online Store Offering Customizable Apparel

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Coca-Cola fans, it's time to clear out some space in your closet to make room for a Share a Coke® t-shirt. With four designs to choose from, including the iconic contour bottle and the Coca-Cola ribbon, there’s a shirt for everyone. And now you can express your brand love by personalizing your very own... or a gift for someone special.   Click over to ShareaCoke.com to personalize and order a t-shirt, and for a limited time get a free personalized

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Selena Gomez ‘Share a Coke and a Song’ Photo is Instagram’s Most-Liked Image Ever

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The most-followed celebrity on Instagram now has the most-liked photo on the popular social network. A Selena Gomez photo taken for the “Share a Coke and a Song” campaign and posted to the pop star’s Instagram account has garnered more than 4 million likes since June 25. The photo, shot in April in Los Angeles by noted fashion photographer Guy Aroch, shows the Coca-Cola ambassador sipping on a red-and-white straw from a glass bottle of Coca-Cola

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How Coca-Cola Design Created the Look for 'Share a Coke and a Song'

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They had done it before, using their design talents to elevate the "Share a Coke" campaign to a visual success. Now came the campaign’s next iteration – "Share a Coke and a Song" – and a new host of challenges for Coca-Cola Design. How, the team tasked itself, could it make music come alive on Coke cans and packaging? For inspiration, they dug deep into Coca-Cola’s heritage and all things music, commissioned a world-renowned

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How Coca-Cola Picked the Song Lyrics You See on Cans and Bottles

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“Share a Coke” is signing a new tune this summer with a first-of-its-kind campaign featuring song lyrics on limited-edition packaging. We caught up with Coca-Cola Music to learn how they sourced, selected and secured the 75 genre-spanning lyrics found on bottles and cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. The process started last July, when the team briefed music agency Cornerstone on the “Share a Coke and a Song” concept, which

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