Summer

Orlando Eye Becomes Coca-Cola Orlando Eye

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The Orlando Eye is bubbling over its new name: Coca-Cola Orlando Eye. The 400-ft. Coca-Cola observation wheel, the largest on the East Coast, offers 360-degree views of Central Florida, including nearby theme parks and attractions, downtown Orlando and Kennedy Space Center. Guests can now share enhanced new experiences on the observation wheel from the moment they enter the attraction – starting with a bold, contemporary look throughout the interior

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5 Country Stores Where Time Stands Still

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Like a desert oasis in rural America, country stores are a haven of refreshment — and tchotchkes — for weary travelers. Also known as general stores, these outposts of Americana once served as trading posts for people who lived far from the city. Stephen Holden, proprietor of the Old Country Store and Museum in the village of Moultonborough, N.H., knows that well. His 235-year-old store opened the same year his great-great grandfather fought in the

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Selena Gomez ‘Share a Coke and a Song’ Photo is Instagram’s Most-Liked Image Ever

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The most-followed celebrity on Instagram now has the most-liked photo on the popular social network. A Selena Gomez photo taken for the “Share a Coke and a Song” campaign and posted to the pop star’s Instagram account has garnered more than 4 million likes since June 25. The photo, shot in April in Los Angeles by noted fashion photographer Guy Aroch, shows the Coca-Cola ambassador sipping on a red-and-white straw from a glass bottle of Coca-Cola

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Watch: Hi-C Ecto Cooler and The Daily Dot Present ‘The Geek Awakens’

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Imagine growing up a child of public television parents in the ‘80s. Just think of the magic you might have missed! Aly Keves of The Daily Dot is that person. And this week, she’s throwing it back to 1984 by watching the original Ghostbusters for the first time ever with a little help from Hi-C Ecto Cooler and Coca-Cola Journey.  This is The Geek Awakens: Hi-C Ecto Cooler – which debuted in 1987 through a promotional tie-in with the

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How Coca-Cola Design Created the Look for 'Share a Coke and a Song'

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They had done it before, using their design talents to elevate the "Share a Coke" campaign to a visual success. Now came the campaign’s next iteration – "Share a Coke and a Song" – and a new host of challenges for Coca-Cola Design. How, the team tasked itself, could it make music come alive on Coke cans and packaging? For inspiration, they dug deep into Coca-Cola’s heritage and all things music, commissioned a world-renowned

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How Coca-Cola Picked the Song Lyrics You See on Cans and Bottles

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“Share a Coke” is signing a new tune this summer with a first-of-its-kind campaign featuring song lyrics on limited-edition packaging. We caught up with Coca-Cola Music to learn how they sourced, selected and secured the 75 genre-spanning lyrics found on bottles and cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. The process started last July, when the team briefed music agency Cornerstone on the “Share a Coke and a Song” concept, which

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Vintage Train Travel Gets a Modern Makeover

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Not long ago, vintage steam rides meant a relaxing trip past scenic landscapes, perhaps a few dizzy traverses around high-line curves and trestle bridges. Not anymore. While traffic-free vistas and uniformed conductors still prevail on most of the country's short-line train trips, passengers can now add mobile apps, real-time Instagram posts, and trendy themes like Steampunk and wine and gourmet chocolate tastings to their travels. “We are always

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Sing and Win: Coke Teams With McDonald’s for Music-Driven Summer Sweepstakes

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McDonald’s and Coca-Cola are teaming up to get America singing their favorite summer songs for the chance to win a VIP experience at “The Late Late Show with James Corden” in L.A. or one of hundreds of $250 StubHub gift codes. Customers will be the real stars of the Sip. Share. Win! Sweepstakes, which runs through Aug. 1. Through the Shazam app, fans can use their mobile phone to record themselves singing their own unique karaoke video using one

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Watch: Coke Marketers Discuss 3 New ‘Taste the Feeling’ Ads

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Summer is officially here, and Coca-Cola is cooling things off with a second wave of ads from the “Taste the Feeling” global campaign. Three new spots bring to life the idea that drinking a Coca-Cola – any Coca-Cola – is a simple pleasure that makes everyday moments more special by showcasing the functional and emotional aspects of the Coca-Cola experience. Watch the ads below, and hear Coca-Cola marketers Rodolfo Echeverria, Jennifer Healan

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Fanta Summerslide Makes a Splash in Switzerland

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Coca-Cola Switzerland recently staged a summer spectacle on the shores of Lake Zurich, drawing thousands of thrill-seekers to its Fanta Summerslide. The playful mini-festival in September saw 2,000 young people join the fun, enjoying nearly 3,500 turns on two giant 15-metre long and 10-metre high slides. There were plenty of other fun activities to keep visitors moving ,including stand-up paddle boards, balance boards and slacklines. Guest DJs kept

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