Coca-Cola is releasing four story-driven TV spots with a twist that feel both familiar and surprising, according to Rodolfo Echeverria, Coke’s VP of global creative and connections.
The new batch of ads for the “Taste the Feeling” campaign – which unites all Trademark Coke brands under one creative umbrella – will start to roll out this week in countries around the world.
“Each of these spots is unique, but they all ladder up to the core creative
The new strategy Coca-Cola is using to bring all of its trademark brands—Coca-Cola, Coca-Cola Light/Diet Coke, Coca-Cola Zero Sugar and Coca-Cola Life—under the same roof is rolling out in countries around the world. One of them is South Africa, one of The Coca-Cola Company's larget markets.
South Africa is a country where Coca-Cola’s brand love scores have been consistently high, according to marketing director Sharon Keith. The company is also
The Coca-Cola Company will reintroduce a pair of fan-favorite commercials tonight on America’s biggest advertising stage when Coca-Cola’s global “One-Brand” marketing strategy and Sprite make their first-ever appearances during the Big Game broadcast.
The 30-second spots illustrate the refreshing and delicious taste of Coca-Cola and Sprite, and showcase the company’s portfolio of beverage brands, including low- and no-calorie choices, and smaller
Coca-Cola is reinvigorating the customary rituals of Chinese New Year through the theme of "Sticking Together" in a customized "Taste the Feeling" campaign. The message: the simple pleasure of drinking a Coca-Cola makes the moment more special as you celebrate togetherness with loved ones.
The campaign brings back the much-loved Clay Dolls, traditional characters that have become synonymous with Coke and Chinese New Year. A lonely
NEW YORK – TV commercials remain a powerful piece of The Coca-Cola Company’s advertising arsenal, even in today’s digital-driven marketplace, Chief Marketing Officer Marcos de Quinto said at a recent Beverage Digest conference.
“Digital is important, of course, but the effectiveness of TV is still very, very critical for our business," de Quinto said on Dec. 9. "It still offers the best ROI across media channels."
Recall is often stronger
From a bold new marketing strategy for the Coca-Cola Trademark, to investments in emerging beverage categories, to major sustainability milestones, The Coca-Cola Company made more than a few headlines this year.
Before we officially turn the page to 2017, here's a look back at 16 noteworthy Coke stories from 2016:
'One Brand' Marketing Strategy, Global Ad Campaign Unite Coke Trademark
Marking a significant shift in its marketing strategy, Coca-Cola
It's that magical time of year again and the Coca-Cola Christmas trucks are coming to town. Across Europe, the ever-popular truck tours are bringing happiness to towns and cities, spreading joy across the continent and celebrating that the holidays are coming.
From the British seaside town of Scarborough to the Polish provincial capital Lublin, the tour has been welcomed by happy festive ready to ring in the festive season. Marriage proposals
Santa’s got a brand-new bag – and a smartphone, too – in a seasonal collection of photos for Coke’s global “Taste the Feeling” campaign.
St. Nick shows off his playful side by snapping selfies, temporarily trading in his sleigh for a vintage car, and even letting a furry friend tag along for a jolly joyride – all with an ice-cold Coca-Cola in hand, of course.
Click here to see a full-screen gallery of 2016 Coca-Cola holiday images.
The brand brings
The first-ever holiday ad from the Coca-Cola “Taste the Feeling” campaign is spreading yuletide cheer around the world by celebrating unsung heroes who go the extra mile to make the season special for those around them.
Coca-Cola Mexico led the creative strategy behind “A Coke for Christmas”, which was produced by SRA Rushmore-Madrid. In the touching, 30-second TV commercial, a teen wheels a cart of ice-cold Coca-Cola bottles through his neighborhood,
Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and digital experiences and contests, in-store executions and surprise-and-delight PR activations.
Coca-Cola Lime is bottled locally in Ploiesti, Romania and is available nationwide in a wide variety of packages for all