Taste the Feeling

‘The Pieces Are Coming Together’: Coca-Cola President Shares Promising Outlook With Analysts

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BOSTON – The Coca-Cola Company’s ongoing transformation is beginning to bear fruit thanks to the acceleration and evolution of strategic actions, including brand reinvestments and new marketing programs, President and Chief Operating Officer James Quincey told analysts this week at the Barclays Global Consumer Staples Conference. Here are highlights from Quincey’s presentation, which he framed around the company's five strategic priorities announced

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Coca-Cola Red: Our Second Secret Formula

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There is no Pantone color for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red and white and would write “Coca-Cola

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Coke's James Quincey on 3 Trends Shaping the Global Retail Industry

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RIO DE JANEIRO – As the world’s top athletes set their sights on winning gold, senior leaders from Coca-Cola and 80 of the world’s top retailers gathered just a few miles away with the equally ambitious mission of winning the hearts and minds of consumers in a fast-moving industry. In his opening remarks at the Coca-Cola Retailing Research Councils global summit, Coca-Cola President and COO James Quincey explored the challenges and opportunities

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How Coca-Cola is Bringing ‘Gold’ Experiences to Brazil and Beyond

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RIO DE JANEIRO – Coca-Cola Brazil’s four-year marathon of planning and preparation for Rio 2016 turned into a spirited sprint as the start of the competition drew closer. We caught up with James Williams, marketing and sponsorship director, two days before opening ceremonies to learn about his team’s Games-time plans and the legacy Coca-Cola hopes to leave on the host city. Can you give us a sense of the scope of a project like this? How many people

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5 Things to Expect at the New Coca-Cola Store Orlando

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Coca-Cola Store Orlando opened this weekend at Disney Springs, where guests can experience the world’s most iconic beverage brand at a new immersive retail destination designed to showcase Coca-Cola branded merchandise and entertaining, multi-sensorial experiences. Here are five highlights: Modern Nostalgia: Modeled after a 1920s Coca Cola bottling plant, the store brings the past to life in a familiar yet surprising way. An inviting brick exterior

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Watch: Coke Marketers Discuss 3 New ‘Taste the Feeling’ Ads

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Summer is officially here, and Coca-Cola is cooling things off with a second wave of ads from the “Taste the Feeling” global campaign. Three new spots bring to life the idea that drinking a Coca-Cola – any Coca-Cola – is a simple pleasure that makes everyday moments more special by showcasing the functional and emotional aspects of the Coca-Cola experience. Watch the ads below, and hear Coca-Cola marketers Rodolfo Echeverria, Jennifer Healan

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Record, Remix, Relax: W Hotels and Coca-Cola Unveil Private Music Studios in Bali

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Traveling musicians now create and record in style on the road, thanks to a unique collaboration between W Hotels and Coca-Cola. The first W Sound Suite recently opened at W Bali-Seminyak, giving artists, producers and other hotel guests access to a private recording studio and writer’s room. Additional studios will open later this year in music meccas around the world, including W Hollywood, W Barcelona and W Seattle. “W has a long history of musicians

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Watch: 'Taste the Feeling' at the World of Coca-Cola

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The World of Coca-Cola has remixed the new "Taste the Feeling" campaign to inspire its more than 1.2 million annual visitors. Through a collaboration with Coke's Global Design team, the project features spectacular new photos, shot exclusively at the popular downtown attraction, in prominent out-of-home placements throughout the city, in addition to a robust digital display and social media plan. Take a stroll through Pemberton Place and

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Coke Packaging Gets a New Look: Global Design VP Explains Thinking Behind ‘One-Brand’ Graphics

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Coca-Cola tonight unveiled new packaging graphics that unite all Trademark Coke products – Coca-Cola, Diet Coke/Coca-Cola Light, Coke Zero and Coca-Cola Life – under a single visual identity system anchored by the iconic Coca-Cola Red Disc. The new packaging debuts next month in Mexico, and similar versions of the Red Disc graphics will roll out into additional markets throughout 2016 and into 2017.  We caught up with James Sommerville, VP of

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Coke Debuts One-Brand Packaging in Mexico: Iconic Red Disc Features Prominently on All Trademark Coca-Cola Products

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Coke’s new “One-Brand” marketing strategy is officially making its way to store shelves and beverage coolers, starting in Mexico. Executives unveiled a series of new graphics, which put a contemporary spin on a classic icon by prominently featuring the Coca-Cola Red Disc on bottles and cans of all four Trademark Coke brands – Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life – tonight at an event in Mexico City. “Packaging is our

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