Taste the Feeling

‘Tis the Season to ‘Taste the Feeling’: Coca-Cola Celebrates Unsung Holiday Heroes

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The first-ever holiday ad from the Coca-Cola “Taste the Feeling” campaign is spreading yuletide cheer around the world by celebrating unsung heroes who go the extra mile to make the season special for those around them. Coca-Cola Mexico led the creative strategy behind “A Coke for Christmas”, which was produced by SRA Rushmore-Madrid. In the touching, 30-second TV commercial, a teen wheels a cart of ice-cold Coca-Cola bottles through his neighborhood,

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All-New Coca-Cola Lime Debuts in Romania

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Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and digital experiences and contests, in-store executions and surprise-and-delight PR activations. Coca-Cola Lime is bottled locally in Ploiesti, Romania and is available nationwide in a wide variety of packages for all

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An Instrumental Drink: How the Sounds of Coca-Cola Inspired a Musical Marketing Strategy

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The pop of a bottle opening, the fizz, the crackle as ice meets the drink, the ahhhhh. Jamal Booker, Coca-Cola archives manager, considers himself one of the “keepers of these Coke sounds.” In 1927, Coca-Cola released its first radio commercial, and by the early ‘50s began incorporating the sounds associated with enjoying the beverage itself into its advertising as a way to inspire thirst in listeners. “That’s when you would start

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‘Big Papi’ Bids Baseball Farewell: A Q&A With Boston Red Sox Slugger David Ortiz

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David Ortiz, affectionately known by his fans as “Big Papi”, played his final Major League Baseball game Monday night when his Boston Red Sox fell to the Cleveland Indians in the American League Division Series playoffs. We caught up with the three-time World Series champ, 10-time All-Star and Red Sox single-season home run record-holder – and Coca-Cola ambassador – days before his official retirement. What has this season been like for you, knowing

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Coca-Cola No. 3 on Most Valuable Brands Ranking

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Coca-Cola has retained the No. 3 spot on Interbrand's annual Best Global Brands ranking for the fourth consecutive year, with an estimated value of $73.1 billion. Product and packaging innovations play a big role in that value, as do refreshing experiences the brand provides fans, according to the 2016 report released today. Interbrand cited JourneyxJourney cross-country storytelling road trip as an example of a creative way to link Coca-Cola

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‘The Pieces Are Coming Together’: Coca-Cola President Shares Promising Outlook With Analysts

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BOSTON – The Coca-Cola Company’s ongoing transformation is beginning to bear fruit thanks to the acceleration and evolution of strategic actions, including brand reinvestments and new marketing programs, President and Chief Operating Officer James Quincey told analysts this week at the Barclays Global Consumer Staples Conference. Here are highlights from Quincey’s presentation, which he framed around the company's five strategic priorities announced

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Coca-Cola Red: Our Second Secret Formula

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There is no Pantone color for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red and white and would write “Coca-Cola

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Coke's James Quincey on 3 Trends Shaping the Global Retail Industry

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RIO DE JANEIRO – As the world’s top athletes set their sights on winning gold, senior leaders from Coca-Cola and 80 of the world’s top retailers gathered just a few miles away with the equally ambitious mission of winning the hearts and minds of consumers in a fast-moving industry. In his opening remarks at the Coca-Cola Retailing Research Councils global summit, Coca-Cola President and COO James Quincey explored the challenges and opportunities

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How Coca-Cola is Bringing ‘Gold’ Experiences to Brazil and Beyond

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RIO DE JANEIRO – Coca-Cola Brazil’s four-year marathon of planning and preparation for Rio 2016 turned into a spirited sprint as the start of the competition drew closer. We caught up with James Williams, marketing and sponsorship director, two days before opening ceremonies to learn about his team’s Games-time plans and the legacy Coca-Cola hopes to leave on the host city. Can you give us a sense of the scope of a project like this? How many people

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5 Things to Expect at the New Coca-Cola Store Orlando

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Coca-Cola Store Orlando opened this weekend at Disney Springs, where guests can experience the world’s most iconic beverage brand at a new immersive retail destination designed to showcase Coca-Cola branded merchandise and entertaining, multi-sensorial experiences. Here are five highlights: Modern Nostalgia: Modeled after a 1920s Coca Cola bottling plant, the store brings the past to life in a familiar yet surprising way. An inviting brick exterior

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