Mercedes-Benz has joined Coca-Cola and Turner as co-sponsors of The Bridge, a unique nurturing and commercialization program that connects early-stage tech startups with global markets.
The Bridge began in 2014 as a collaboration between Coca-Cola and the entrepreneurial tech community in Tel Aviv, Israel. A total of 30 companies have gone through the program over the last three years, and 12 more were selected recently for The Bridge’s fourth class.
A fellow Atlanta-based global company is joining forces with Coca-Cola to take an IT startup commercialization program even further. Turner Broadcasting System Inc. this week announced a partnership with The Coca-Cola Company to sponsor The Bridge during a showcase event at Coca-Cola headquarters.
The Bridge began two years ago as a partnership between Coca-Cola and startup technology entrepreneurs who are challenged to design, implement and
In the world of mobile transportation apps, Uber is the standard by which all others are judged. It allows a customer to order a ride, pay for that ride, and track the driver’s location from the time the order is placed until that person arrives for pickup -- all from the convenience of a smartphone. Bringg is offering a similar service to the shipping industry, changing the way people do business in the new on-demand economy – and is just
The 10 Tel Aviv-based startups participating in The Bridge
pilot program will officially become “alumni.” The six-month commercialization
program has provided the startups with marketing training, access to
experienced mentors, and opportunities to market their solutions to key partners
throughout the Coca-Cola system. To mark this momentous occasion, The Bridge recently
hosted an innovation showcase at Coke's Atlanta headquarters wherethe
More than 90 percent of all tech startups fail. And there are nearly as many reasons for this as there are tech startups: Some companies spend too much time and money developing and launching their product; others hire management teams without the business acumen to structure a company properly; still others never effectively brand or sell their ideas and concepts to investors and customers. But all have one common thread: They’re the result of gaps