The Bridge

Strengthening The Bridge: Turner Joins as Sponsor

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A fellow Atlanta-based global company is joining forces with Coca-Cola to take an IT startup commercialization program even further. Turner Broadcasting System Inc. this week announced a partnership with The Coca-Cola Company to sponsor The Bridge during a showcase event at Coca-Cola headquarters. The Bridge began two years ago as a partnership between Coca-Cola and startup technology entrepreneurs who are challenged to design, implement and

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The Bridge, Revisited: A Better Path to Startup Success

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In the world of mobile transportation apps, Uber is the standard by which all others are judged. It allows a customer to order a ride, pay for that ride, and track the driver’s location from the time the order is placed until that person arrives for pickup -- all from the convenience of a smartphone. Bringg is offering a similar service to the shipping industry, changing the way people do business in the new on-demand economy – and is just

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The Bridge Celebrates Startups with Innovation Showcase at Coke HQ

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The 10 Tel Aviv-based startups participating in The Bridge pilot program will officially become “alumni.” The six-month commercialization program has provided the startups with marketing training, access to experienced mentors, and opportunities to market their solutions to key partners throughout the Coca-Cola system. To mark this momentous occasion, The Bridge recently hosted an innovation showcase at Coke's Atlanta headquarters wherethe

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The Bridge By Coca-Cola: Supporting Software Technology Startups

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More than 90 percent of all tech startups fail. And there are nearly as many reasons for this as there are tech startups: Some companies spend too much time and money developing and launching their product; others hire management teams without the business acumen to structure a company properly; still others never effectively brand or sell their ideas and concepts to investors and customers. But all have one common thread: They’re the result of gaps

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