ATLANTA – If you like strong odds for success, being an entrepreneur in the beverage business might not be for you.
But if you like the risk-and-reward that comes with finding the next big thing, the opportunities are wide open.
“Innovation is very, very difficult,” said Scott Uzzell, president and general manager of Coca-Cola’s Venturing & Emerging Brands unit. “The most successful ‘overnight’ brands take six to eight years… You’ve got to have
Earlier this year, Coca-Cola Chairman and CEO Muhtar Kent took his friend Walter Robb to visit an agora in Greece.
An agora is basically a marketplace that, historically, served as a center for society. Robb, co-CEO of Whole Foods, loved the idea of a place of business playing such a key role in a community.
“Our job as retailers is to try to create an experience that people want to come to,” Robb said.
Kent and Robb have been friends for years,