Veterans Day

Coca-Cola Recognized for Commitment to U.S. Service Members, Hits Veteran Hiring Goal Early

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In 1941, Robert W. Woodruff pledged to place Coca-Cola within arm’s reach of desire wherever U.S. troops were stationed around the world. This was the origin of the company’s longstanding support of the nation’s armed services. Today, one of the primary ways the company showcases this enduring commitment to veterans is through recruiting. In the last 12 months alone, Coca-Cola has employed more than 1,000 veterans across the company. This is part

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For Erika Von Heiland Strader, Coke's USO Connection Seems Fated

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Editor's Note: This article originally appeared in On Patrol, the official magazine of the USO, and is being republished here with permission. Growing up in the Philippines, Erika Von Heiland Strader never dreamed her personal and professional lives would become so interwoven. Four of her siblings served or are currently serving, and her youngest sister works with the military, running as many as 10 coffee shops on military installations at

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Coca-Cola, GIs and the USO: A Refreshing 75-Year Partnership

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Editor's Note: This article originally appeared in On Patrol, the official magazine of the USO, and is being republished here with permission. In 1941, two very important things happened that even the best historians would be hard-pressed to mention when questioned about the history of World War II. The first was the founding of the United Service Organizations. The secondwas the beginning of what would turn into an enduring partnership between the

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Serving Those Who Serve: Coca-Cola Honors Dunkin’ Brands for Supporting U.S Troops

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It has been said that society has no responsibility more important than taking care of its veterans and Coca-Cola takes this responsibility seriously. For example, Coca-Cola has had a partnership with the United Service Organization (USO) for more than 70 years. Coke provides approximately 2.4 million beverage servings per day to military active-duty members, reservists, retirees and their families. Furthermore, Coca-Cola has implemented robust veterans-hiring

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A Unique Tour of Duty

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Coca-Cola’s Chief People Officer Ceree Eberly stood at the edge of a 34-ft. tower used for paratrooper training at Fort Bragg, N.C. She looked down at the 34-ft. drop, checked her harness, and jumped. She was the only woman in the civilian group to jump.  “I was scared to death!” Ceree laughed, “but I didn’t want to look back and regret I didn’t try it.” She was in the temporary role of would-be Army paratrooper as part of a special Pentagon

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Veterans Day and Beyond: Inside Coke’s Year-Round Commitment to Our Troops

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Celebrating veterans on just one day out of the year is like trying to drink just one sip of Coca-Cola – you want to keep going.  That’s why Coca-Cola doesn’t just celebrate Veterans’ accomplishments, service and sacrifices on Veterans Day. Appreciating and assisting veterans is a core part of Coca-Cola year-round, from the company’s commitment to hire 5,000 veterans by 2018, to partnering with other companies and non-profits to offer job

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Officers in Residence: Active Duty Service Members Spend a Year at Coke

Thomas Brenton is an active-duty Army officer and Kathleen Atanasoff is an active-duty Air Force officer. They are both working at Coca-Cola fulltime for about a year as part of the U.S. Army Training With Industry and U.S. Air Force Education With Industry programs. These programs enable service members to work in a section of the company commensurate with their military skill sets or career fields to learn industry perspectives and best practices.

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What Do Coca-Cola, Cracker Barrel, Cake and Camouflage Have in Common? Supporting Service Members, Naturally.

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Transitioning from the military into civilian life requires more than just learning new lingo or donning new attire. It’s a cultural shift that is drastic and often daunting for service members. That’s why the USO launched the USO Transition 360 Alliance earlier this year to support and assist service members and their families as they transition out of the military. And Coca-Cola and Cracker Barrel Old Country Store are teaming up with a special

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The Flight of a Lifetime: Taking Off in a Vietnam War Helicopter

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This blog post is the "back story" to student contributor, Ashley Jetton's Journey article: A Piece of History Preserved: Vietnam Veteran Restores Helicopter to 1967 ConditionIt happens sometimes. You find what you're looking for when you're not even looking for it.I came across my story idea for Coca Cola Journey when I was interviewing someone for a completely different reason. I met Bob Swink at the Winder Airport on a brisk

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A Piece of History Preserved: Vietnam Veteran Restores Helicopter to 1967 Condition

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“Clear to start!” Those three words mean takeoff is only moments away. Nervousness grows. The helicopter separates from the ground below it. The wings of the helicopter are spinning violently. From the inside, you can't even hear your own voice. At 500 feet looking down, a lake is the size of a dime and cars the size of ants. Fear disappears. The only logical option is to abandon worry and appreciate the beauty. Joy sets in.A Love

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