When we served our first Coke in Atlanta over 128 years ago, we got people talking. People started telling their friends about a new drink called Coca-Cola that was available at the local soda fountain. At the time, we also gave out ‘free trial’ coupons. This got people talking even more.
Scan the headlines or spin the globe and you’ll find countries enduring horrific human conditions – hunger and poverty, disease, violence, crippling economies, and natural disasters. Too often, the stories on the front page focus on all that’s wrong in the world and what’s not working, even though
Coca-Cola’s new UK headquarters boasts an innovative and modern design concept that’s a far cry from the typical corporate sea of cubicles. Around 300 Coke employees are based at the new working digs on Wimpole Street, which replaces the company’s office in Hammersmith. *Images
1950s Mississippi might not be the first place you'd expect to find Chinese language ads for Coca-Cola. However, The Coca-Cola Bottling Companies in the Mississippi cities of Greenville, Clarksdale and Vicksburg all placed ads in a Tri-State Chinese Directory produced for Mississippi, Arkansas and
The Coca-Cola Company and Monster Beverage Corporation made headlines this week by announcing a long-term strategic partnership. The agreement, which will give Coca-Cola an approximately 16.7 percent minority ownership interest in Monster and initially two director spots on Monster’s Board, is
Coca-Cola aficionados can now eat, sleep and dream their favorite beverage in five-star luxury on the Mediterranean island of Malta. Coca-Cola has teamed up with one of the island’s leading hotels to create a retro suite that pays homage to all things Coca-Cola. The “Flavor” suite is designed to
When consumers purchase our Minute Maid and Simply products, they do so with confidence. That’s because at The Coca-Cola Company, the world’s largest provider of juices and juice drinks, we are dedicated to delivering the great taste and refreshment our consumers have come to expect from our
What’s Startup Weekend, anyway? Startup Weekend is a 54-hour event to experience what it's like to create and launch a startup idea. They take place in over 100 countries around the world every week. As part of our global partnership with Up Global and our Entrepreneurial Innovation initiative,