It's 4:30 p.m. on Valentine’s Day, and 400 oysters are waiting to be shucked to order at Canoe in Atlanta. Fifty pounds of house-smoked salmon are ready to be served with more than 100 potato pancakes. Chef Matthew Basford expects to feed 400 to 450 diners on Valentine’s Day, and he estimates
Coca-Cola may have gotten its start at the soda fountain, but the bottling system has given the brand its global reach while maintaining a local focus. Bottlers, who produce and distribute Coca-Cola products, are the true “face” of the brand. Aside from polishing the world’s most recognized
William “Bill” Sharp was in his 30s when he decided to follow his creative muse and enter the advertising business, leaving his job as communications director at the Office of Economic Opportunity in Washington, D.C. to become a copywriter in his hometown of Chicago. Despite getting a late start,
In the summer of 1980, a Coca-Cola planning manager named Jack Carew was tapped to lead a project that had been percolating within the company for two decades but never came to fruition – to introduce a “diet” version of Coca-Cola. Until that point, extending the Coca-Cola Trademark to another
“Hello, Max! Give us an autograph!” The onslaught of employees was huge, as Max Schmeling visited the Hamburg-Wandsbek branch of Coca-Cola in the summer of 1957. Many employees could hardly believe that the legendary sportsman was suddenly standing there in front of them. Unlike any other German
On April 23, 1985 – 28 years ago today – Coca-Cola made the now-infamous decision to replace the secret formula of its flagship brand. The New Coke introduction, which critics called the business blunder of the century and cynics declared an unintended stroke of marketing genius, unleashed an
Penny Hawkey set out to write the Great American Novel. Instead, she ended up writing the Great American Ad. “What does a great novel have to do with a great ad?" you ask. They both have the same DNA, the stuff of great storytelling.The 60-second commercial aired during the 1980 Big
For most of the 1980s, Coca-Cola quenched the world’s thirst for more than just soft drinks. The company also delighted movie fans around the globe by bringing Ghostbusters, The Karate Kid, Stand By Me and other blockbuster films to screens big and small through its ownership of Columbia Pictures.