A traveling art exhibition titled “The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years,” will take consumers on a unique, multi-sensory journey celebrating the bottle's muse-like role. The exhibition, which will visit more than 15 countries and travel 62,000 miles throughout
“If we are fortunate in our lives, we get to know one or a very few great people,” John Sicher, editor and publisher of Beverage Digest, wrote on Feb. 24. “Don Keough was a great man.” Keough had passed away just a few hours earlier at the age of 88. In the days that followed, Sicher and
To celebrate the 100th birthday of the iconic Coke bottle, Coca-Cola is cooperating with the High Museum of Art in Atlanta to display 100 items in an art museum show. Actually, it is three shows in one, explains Julia Forbes, curator and head of museum interpretation and digital engagement at the
An Atlanta pharmacist’s secret formula gave Coca-Cola the beverage its distinctively delicious taste. A few decades later, an Indiana glass company’s bottle design gave Coca-Cola the brand its signature curves.In 1915, Coca-Cola attempted to fend off a host of copycat brands by strengthening its
A lighthearted, pay it forward story with the Coca-Cola bottle at the heart of the narrative. This spot is an engaging narrative of sharing and connecting pe...
Tale of Contour is an epic tale about the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through d...
In pursuit of the perfectly chilled Coca-Cola, the cap serves as a knob to adjust the temperature to 37° F/ 3° C. A Coca-Cola tastes happiest at 37°/ 3° C.