We recently had an opportunity to visit the site of the first EKOCENTERs built in Africa in Addis Ababa, Ethiopia. EKOCENTER is a modular community market that provides safe water, solar power and Internet access and many other products and services. Each EKOCENTER is run by a local woman
If you want to connect with Millennials, you have to speak their language. For Coca-Cola Puerto Rico, that means communicating through emojis. An emoji is a small digital image, such as a smiley face, used to express emotions or thoughts in place of words in a text message and/or social
At the Mobile World Congress taking place this week in Barcelona, Ericsson and The Coca-Cola Company announced a pilot project to bring mobile connectivity to an EKOCENTER in Rwanda. The pilot will take place in collaboration with telecom operator Tigo Rwanda and German startup company,
To celebrate the 100th birthday of the iconic Coke bottle, Coca-Cola is cooperating with the High Museum of Art in Atlanta to display 100 items in an art museum show. Actually, it is three shows in one, explains Julia Forbes, curator and head of museum interpretation and digital engagement at the
1915 To thwart the efforts of copycats, the now-famous contour bottle for Coca-Cola was patented in 1915 by the Root Glass Company in Terre Haute, Indiana. Until the development of the contour bottle – so distinctive it could be recognized in the dark or lying broken on the ground – Coca-Cola
For 100 years, the Coca-Cola bottle has served as a muse for a who’s-who list of designers and artists – from Andy Warhol to Marc Jacobs. And, as an innovative crowdsourcing project has revealed over the last year, the iconic packaging design continues to serve as a canvas for creativity and
An animation of the Coca-Cola bottle cap as the beating heart of the bottle featuring the original song by Francesco Yates for the 2015 Coca-Cola bottle anniversary campaign titled “Nobody...