Agencies and industry influencers alike converged recently in the south of France for the 2015 Cannes Lions International Festival of Creativity. One of this year's winners was Cola-Cola Germany’s creative Powerade Workout Billboards activation, which took home a Bronze Lion in the Outdoor
After holding a nationwide search in March for the best and brightest creators, Project Hustle, the crowdfunding-inspired program by vitaminwater, today announced 10 finalists. Check out their projects here: www.projecthustle.com and www.youtube.com/vitaminwater, and decide for yourself which ideas
Last week, during the 2015 Cannes Lions Festival of Creativity, Coke’s Wendy Clark was interviewed for Aol’s “Unleash Creativity” series. During a conversation with Aol’s “digital prophet” David Shing, the president of sparkling brands and strategic marketing for Coca-Cola North America discussed
1. The first four letters spell “COKE” backwards!2. EKOCENTER follows an IKEA model. All the parts are assembled locally.3. Vietnam is the only country in Asia to currently host an EKOCENTER.4. The Pentair water purification system used in some EKOCENTERs can provide upwards of 6,000
Empowering communities through social enterprise.
Innovation is a team sport. That’s why groups often produce better results than the lone genius. That’s also why it’s important that you recruit others to help you with your creative projects, but how? Well, your reputation is what determines how agreeable others will be to collaborating with you.
Venturing & Emerging Brands Unit to Manage Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Blue Sky Sodas and Peace TeaCoca-Cola North America’s Venturing and Emerging Brands (VEB) unit took ownership of Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade,
ATLANTA and CORONA, CA., June 12, 2015 – The Coca-Cola Company (NYSE: KO) and Monster Beverage Corporation (NASDAQ: MNST) announced today the closing of the previously announced strategic partnership related to an equity investment, business transfers and expanded distribution in the
Innovation comes from inspiration, and at The Coca-Cola Company we are greatly inspired by the very people who drink our beverages. Our consumers expect us to deliver the beverages they know and love in a package that meets their needs such as convenience and safety, but also in a package that is
Android smartphone users will soon be able to buy a Coke – as well as rack up and redeem My Coke Rewards points – with a single tap at select vending machines across North America. The new Android Pay mobile payments solution, which Google unveiled today at its annual developers conference in San
Coca-Cola recently launched a limited-edition collection of products including a new book with Assouline, bags and accessories from Herschel Supply Co., FRENDS headphones, scarves and bags by BECKSÖNDERGAARD, journals by Moleskine, phone cases by Skinny Dip and tote bags by RooTote. The