This summer, Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos for 250 of the most popular teen and Millennial names in the United States. In addition to first names on 20-oz. bottles, Coca-Cola, Diet Coke and Coke Zero logos are giving way to group names
Standing desks are big news lately. The craze began around 2012 when the media started reporting on a few scientific papers concluding that people who regularly sit for long periods of time — say, at an office desk — may experience more health troubles and shorter life spans. Furniture makers
Engaging always-on consumers in real time requires brands to completely rethink how they create, curate and share content, Coke’s Wendy Clark said last week during keynote remarks at the 2014 Cannes Lions International Festival of Creativity.In a seminar titled #AnyGivenTuesday, the president of
One thing at the 2014 Cannes Lions International Festival of Creativity was remarkably clear: We are witnessing a revolution within the traditional Agency of Record framework. The rise of specialty agencies is shifting the paradigm to a new model, including the birth of the Music Agency of Record.
It's part of Coca-Cola's DNA to strive to make a lasting difference and generate a positive impact in communities worldwide. In Peru, the award-winning campaign “Happy ID” (Spanish: DNI Feliz) is leading this charge.Coca-Cola “Happy ID,” developed by McCann, invites all Peruvians to
As “Share a Coke” continues to gain momentum in the U.S., Coke employees were among the first to experience the summer campaign's 500-stop, cross-country tour featuring custom kiosks and much more. One of the top questions anybody at Coca-Cola headquarters in Atlanta hears is, “Where can we
This year, the World of Coca-Cola is celebrating its seventh anniversary at Pemberton Place. Located in downtown Atlanta across from Centennial Olympic Park, the World of Coca-Cola celebrates the fascinating history and global scale of The Coca-Cola Company. For those who have never been or who
With Fourth of July right around the corner, a lot of us will find ourselves taking pictures of fireworks. Why not shoot like a pro and have all your friends, family and neighbors wonder how you did it? Well, there is a trick—one of those “tricks of the trade” that works like a charm every time.
The emergence of a new global middle class is good news, as billions of people are gradually being lifted out of poverty and accessing education as well as healthcare. It naturally also represents a huge opportunity for business in absolute terms, yet the linear “take, make and dispose” model of
Recently I let go of my email, ignored my voicemails and caught the entrepreneurship bug. As part of Coca-Cola’s partnership with UP Global and the vitaminwater brand’s involvement in the program I was invited to attend the UP SUMMIT, the world’s largest grassroots gathering of startup community