On a snowy Saturday afternoon in Harlem, the buzz was growing inside the Frederick Douglass Boys & Girls Club as eager youngsters filed into the building with one thing on their minds. “LeBron James! LeBron James!” one boy eagerly repeated as he stood in line, awaiting the start of a special
With NBA All-Star 2015 converging on New York City next week, Sprite has a host of events that will create engaging moments for NBA All-Star 2015 attendees and Sprite supporters. The brand kicked off its NBA All-Star activation with the launch of the Thirst of the Boroughs program on
Coca-Cola will use advertising’s biggest stage to invite the world to help make the World Wide Web a happier place. A 60-second commercial airing Sunday during the first half of the Big Game will tackle the pervasive negativity polluting social media feeds and comment threads across the Internet.
Coca-Cola is raising a toast to The Ohio State University, as Buckeye fans revel in their college national football championship win. In honor of The Ohio State University and all of the dedicated, loyal supporters who cheered their team to victory, Coca-Cola and Coke Zero unveiled special 12-oz.
Dr. Eric Lamberg, a physical therapist and professor who teaches prosthetics and orthotics in the physical therapy department at Stony Brook University in New York, was on a medical mission trip in Haiti when he spotted a group of amputees playing soccer. Little did he know that just four
One of the reasons why college football remains so compelling can be traced back to the formation and cultivation of rivalries between schools. Fueled by decades of hard-fought competition on the gridiron, these bragging-rights battles can divide states, friends and even families. But one rivalry
As parents we’re always trying to capture and freeze moments in our kids lives. From the time our kids are young and into the teenager and young adult years, we live to capture every birthday, every school award, and every sporting event. Win or lose, first place or last, it doesn’t matter—these
A fantastic NASCAR season is coming down to the wire, as the Nov. 16 race at Homestead-Miami Speedway will determine the 2014 NASCAR Sprint Cup SeriesTM champion, with the Coca-Cola Racing Family playing a huge part in who will take the ultimate victory lap. Three of the four finalists in the
Karen McCann has a tradition every time she hikes the Mount Charleston Peak trail near her home in Las Vegas. She tucks a chilled can of Coca-Cola into her backpack and takes it out to enjoy when she reaches the 12,000-foot summit. “It’s a welcome reward after reaching the top,” gushes the pianist
In "The First Home Game," James returns to Akron to pay homage to the city and people that raised him Atlanta, Oct. 27, 2014 – Today, Sprite is launching a new inspirational video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob
I don’t even remember learning how to ride a bike. I do remember, however, riding around the quiet and quaint neighborhood streets in New Mexico as a young child, waving to neighbors and knocking on friends’ doors to ask them to come out and play – any by “play,” I mean pretending we were CHiPs,