Coca-Cola®, Coke ZeroTM and POWERADE® Pack Final Four Weekend with Family-Friendly Events for College Basketball’s Biggest Fans ATLANTA, March 30, 2015 – This week the 2015 NCAA Men's Final Four returns to Indianapolis — a hotbed for hoops hysteria — and The Coca-Cola
When the NCAA men's basketball tournament tips off on Thursday, it begins a wild three weeks filled with buzzer beaters, Cinderella stories, heroes and unforgettable games, all culminating in Indianapolis at the Final Four. The beauty of the tournament is that it has opened up the best time of year
The athletes we most respect and aspire to be like consistently power through obstacles and overcome adversity in their pursuit of greatness. But, every legendary athlete shares one undeniable truth with each of his or her admirers: They are just a kid from somewhere.POWERADE's new “Just a Kid”
NEW YORK -- At The World’s Most Famous Arena, the familiar sound of sneakers squeaking filled the air during Saturday morning of NBA All-Star 2015 earlier this month.Combine that with the nifty no-look passes, sweet shooting forms and battles for errant balls and you could be forgiven for thinking
From timid types who prefer backyard sledding over black-diamond slopes, to skiers and snowboarders who are looking for a refreshing change of pace, tubing is a winter activity everyone can enjoy. For the last several seasons, longstanding partners Coca-Cola and Intrawest have teamed up to bring a
The FIFA Women’s World Cup 2015 kicks off June 6, but fans can get a taste of what’s to come when the FIFA Women’s World Cup Trophy Tour by Coca-Cola launches its two-month, 12-city journey starting April 1 in Ottawa. The coast-to-coast celebration of soccer and women in sport is free and open to
Coca-Cola will use advertising’s biggest stage to invite the world to help make the World Wide Web a happier place. A 60-second commercial airing Sunday during the first half of the Big Game will tackle the pervasive negativity polluting social media feeds and comment threads across the Internet.
Karen McCann has a tradition every time she hikes the Mount Charleston Peak trail near her home in Las Vegas. She tucks a chilled can of Coca-Cola into her backpack and takes it out to enjoy when she reaches the 12,000-foot summit. “It’s a welcome reward after reaching the top,” gushes the pianist