On a recent fall day under brilliant blue skies in South Africa, soccer players of all intellectual abilities from 10 African countries kicked off a three-day Unity Cup tournament. In a nearby auditorium, their mothers traded emotional stories about raising children with intellectual
Earlier this month, Coca-Cola made history by bringing the FIFA World Cup Trophy Tour to Israel and Palestine in a single day. Here’s how.When we set out on our journey to make the 2014 FIFA World Cup the most inclusive and participatory ever, we knew it was a massive ambition that would require
Coca-Cola Cup Nepal, in partnership with the All Nepal Football Association (ANFA) and the Ministry of Youth Affairs, organised the eighth edition of the Coca-Cola Cup in Kathmandu from July 12 to Oct. 1. Introduced in 2006, the Cup is one of the largest grassroots-level football tournaments in the
Coca-Cola China, in partnership with The Player Foundation, hosted the 2013 Gary Player Invitational and the Charity Gala Evening in Shanghai on Nov. 4. Established by celebrated golfer Gary Player in 1993, the foundation has since raised more than $25 million for impoverished children globally.
After five grueling months hiking the 2,181-mile Appalachian Trail in the summer of 2004, a weary yet relieved Jennifer Pharr Davis approached the footpath’s finish line, touching the sign atop Maine’s Mount Katahdin. “I’ll never do that again,” she told herself aloud, lying unintentionally. Like
See what it’s like behind the wheel of a NASCAR race car with Coca-Cola Racing Family driver, Joey Logano. Logano puts the pedal to the metal at the Atlanta Motor Speedway as he takes a few guests of Coca-Cola on the ride of their lives.
Today, cricket legend Sachin Tendulkar played his 200th and final professional match in Mumbai. Here, he writes about his career, a changing India and his role as a Coca-Cola brand ambassador. 1993 to 2013: Two decades that were marked by some of the most challenging, exhilarating, poignant and
I was born in Port-au-Prince, Haiti. My family immigrated to the United States when I was three years old, and I was raised in the New York City area. We visited our friends and family in Haiti over summer vacations in the years that followed, but I had not returned in more than 30 years until just
On April 8, 1949, Jackie Robinson and Roy Campanella broke the color barrier in Atlanta baseball when the Brooklyn Dodgers played the Atlanta Crackers in an exhibition game. The story of how the city’s first integrated sporting event took place, despite threats from the Ku Klux Klan to
Today’s average working adult is sometimes characterized as a routine or inactive person. In between humdrum paperwork, e-mail addictions and one too many café Americanos, many in the corporate office find little to no time to kick off their stiletto heels and simply have f-u-n. While a
LOS ANGELES – Gamers, it’s time to start training for the majors.Competitors around the world will have a shot at the pros in 2014 through a first-of-its-kind partnership between Coke Zero and Riot Games, creators of the wildly popular League of Legends game.A new Challenger Series will give
Throughout the years, many sporting events have laid claim to their own unique songs and anthems. They are the notes that upon reaching our ears effortlessly transport us to that distinct place and event.This year, the place is the East Lake Golf Club; the event is the TOUR Championship by
Exactly one month after the launch of the Sochi 2014 Olympic Torch Relay, the iconic torch is taking its first-ever spacewalk. Earlier today, the unlit torch blasted off aboard the Russian "Soyuz" rocket from the Baikonur cosmodrome in Kazakhstan. On Saturday, two cosmonauts will bring it
Big congrats to the Boston Red Sox! In honor of their big win last week, Coca-Cola is celebrating their team and the end to a thrilling baseball season with a special edition can. These cans will be available at participating retailers in Massachusetts, Rhode Island, Connecticut, New Hampshire,
Over 1,400 hikers from across the country participated in Walk for Love, a fund-raising charity walk initiated by independent public fundraising organisation One Foundation and supported by Coca-Cola China’s bottled water brand Ice Dew at the West Lake in Hangzhou on September 19.Part of Coca-Cola