The Coca-Cola Company, United States Soccer Federation and Major League Soccer (MLS) are teaming up to help bring soccer to new heights in the United States through a multi-year partnership announced today. The Coca-Cola Company will be the official nonalcoholic beverage partner for U.S.
All eyes will be on England and Wales this fall as the best wingers, props, halves and locks hit the pitch for Rugby World Cup 2015. Once again, Coca-Cola will play a major role in quenching the collective thirst of players and fans. Coca-Cola was named the official water, sports drink and
If you’re among the tens of thousands of fans headed to Indianapolis for the NCAA Men’s Final Four, this one’s for you. We recently spoke with two Coca-Cola employees who call the Indiana city home – Todd Marty, sales director for foodservice and on-premise, and Leslie Henderson, retail sales
The madness of March is heating up heading into this weekend’s Sweet Sixteen matchups. All eyes are on Indianapolis as top seeds and underdogs alike strive to “survive and advance” in the tournament affectionately known as the Big Dance, vying for a coveted Final Four berth. Meanwhile, fans
From the president to your Nana, filling out an NCAA tournament bracket has become a uniquely American rite of passage that is undertaken by an estimated 40 million people who fill out 70 million brackets every March – more than the number of individuals who voted in the last presidential
When the NCAA men's basketball tournament tips off on Thursday, it begins a wild three weeks filled with buzzer beaters, Cinderella stories, heroes and unforgettable games, all culminating in Indianapolis at the Final Four. The beauty of the tournament is that it has opened up the best time of year
BROOKLYN, N.Y. – Zach LaVine can’t predict the future, of course, but he had no problem looking into his crystal ball and seeing what was going to happen during Sprite Slam Dunk. “The dunks I’m going to do are going to get the people on their feet,” the lanky Minnesota Timberwolves rookie
Coca-Cola is raising a toast to The Ohio State University, as Buckeye fans revel in their college national football championship win. In honor of The Ohio State University and all of the dedicated, loyal supporters who cheered their team to victory, Coca-Cola and Coke Zero unveiled special 12-oz.