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Brand Love Goes To Coke Employee's Head... For a Good Cause

By:  Nicholas Bennett Apr 18, 2014
Coca-Cola logo on shaved head

As I sat with a few colleagues to plan our quarterly charity events for the Coca-Cola North America Digital Platforms team, I heard a ton of great ideas for benefiting organizations thrown around. Boys & Girls Clubs, Covenant House, Habitat for Humanity.. all truly great organizations. However, when one member of the team mentioned the St. Baldrick’s Foundation and explained what they do, we knew we had to jump on the opportunity to combine the fun of St. Patrick’s Day with an awesome community event.

Getting Coca-Cola logo shave

The mission of the foundation is to “Conquer Childhood Cancer” and to close the funding gap between adult cancer research and childhood cancer research. They've raised more than $127 million, to date, through volunteers who pledge to shave their head in exchange for donations. These “shavees” essentially rally a team of friends, family members and colleagues to gather donations until the looming goal is met and the epic shaving day arrives.

So, I put out a challenge that if #teamcocacoladigital met our donation goal of $1,000, everyone could vote on how I'd shave my head. We raised approximately $1,250 (before company matching), and the winning vote was to shave the Coca-Cola script on the back of my head!

D-Day arrived, and we all gathered at Fado Irish Pub on the Friday of St. Patrick’s Day weekend. The old wooden walls and tables were stained dark, the bar was covered in green Irish pride, and the Guinness was flowing. There was an air of skepticism as to whether or not the design would even work. But at last, thanks to the skill of our awesome barber, Linda, the end result was more than any of us could have imagined.

The event was a ton of fun and provided some amazing teambuilding benefits, while rallying around a great cause and highlighting our brand through community ambassadorship. Anyone interested in more information or making a donation to the St. Baldrick's Foundation can do so by clicking here.

Perhaps a contour bottle mohawk next year?

Nicholas Bennett is a customer project manager on the Coca-Cola North America Digital Platforms team.