President, Hydration, Sports and Tea Category
Matrona Filippou is president of the hydration, sports and tea category for The Coca‑Cola Company.
Previously, Filippou served as franchise operations director with the Central and Eastern Europe business unit, covering 12 diverse markets across Southeast Europe. She worked closely with partners in the Coca‑Cola system to successfully drive alignment and deliver strong performance by accelerating business strategies, executing winning consumer propositions, driving new category expansion and developing talent.
Filippou joined Coca‑Cola in 1996 and went on to hold a variety of leadership and operational roles across Africa and Europe in finance, customer leadership, strategy and franchise leadership.
Filippou served as general manager of Stills and Venturing & Emerging Brands for Coca‑Cola’s West Africa business unit, where she spearheaded significant system investments in the stills category, including the identification and eventual acquisition of Chi Ltd. in Nigeria.
Filippou earned a degree in accounting from the University of South Africa.